As you’re aware, different hairstyles suit different face shapes, but have you considered tailoring your style of eyeliner to your eye shape?

It’s something that’s easy to forget to think about with so many other aspects of your look to ponder, but you might be surprised just how effective the right eyeliner style can be. Whether you’ve got round eyes, hooded eyes or a different shape, your eyeliner can have a real impact on the way you look.

  1. Eyeliner on hooded eyes

    When applying eyeliner on hooded eyes, it’s advisable to get the eyeliner into the base of your lash line. You can apply the liner in as thick a fashion as you’d like to, as thinner lines can be trickier to spot while your eyes are open.

    You might decide to give your eyes a more curved appearance by making the eyeliner a little thicker as you get into the centre of your eye, thinning it out at the corners, or go for a cats-eye look with a thick wing for more definition – both options look good, so it depends on your own personal preferences. Try the Hyper Easy Liquid Liner, designed to deliver a smooth glide to fit the shape of your eye.

  2. Eyeliner for round eyes

    With round eyes, a smokey liner style can be a good choice. Maybelline Tattoo Gel Pencil works well, offering an intense yet smooth look – simply start at the inner corner of your upper eye before flaring outward. The aim of eyeliner for round eyes is to elongate your eyes into a slightly less rounded shape, so either going for a longer wing or smudging dark eyeliner into both lash lines is recommended.

  3. Eyeliner for almond eyes

    Almond eyes can suit virtually any eyeliner style, so if you’ve got almond-shaped eyes, you’re in luck! For an effortless look, you can get started with a thin line of eyeliner in the inner corners of your eyes, gradually making it thicker as you get to the outer portion of your eye. Depending on your tastes, you might want to stop here, or you could decide to add a wing at the end for extra effect. With eyeliner for almond eyes, you’ve got all sorts of different options at your disposal. Try the Tattoo Liquid Liner - great for makeup pros, it offers precise application that lasts for up to 36 hours. It’s super easy to apply and just as simple to remove!

  4. Eyeliner for downturned eyes

    When it comes to eyeliner for downturned eyes, the main aim of the game is to keep them lifted and open – you don’t need to make any drastic changes. With a light and shimmery colour – like the Colour Strike Shadow Pen in Spark – just brighten the inner corners of your eyes, and stay away from the lower lash line. Less is more here!

  5. Eyeliner for small eyes

    Small eyes, as the name suggests, tend to be smaller than your other facial features, and there might not be a whole lot of space between your brow bone and the tips of your eyelashes. For the best effect, lighter colours are advisable – or you could try a metallic shade if you like – as they’re better at reflecting light and make your eyes look brighter.


Now that we’ve explained how to apply eyeliner for each eye shape, let’s take a look at some handy eyeliner application tips and tricks that you can use to really make your eyes pop!

1. To achieve a softer look, simply wipe off any excess eyeliner or use a kohl liner and blend it out for a smudged look.

2. If you’re having trouble keeping your skin taut while you’re applying eyeliner, gently tug the outer corner of your eye as you apply the liner.

3. Placing a mirror below you can ensure that you’ve got an easier view of what you’re doing when applying eyeliner, helping to keep the slips and mistakes to a minimum.

Speaking of mistakes, make sure you’ve always got a handy cotton bud nearby that you can use to tidy up any rogue brushwork.


What goes on must come off, but if you’re not sure about the best way to take off your makeup, don’t worry – there are plenty of options for removing eyeliner. Try using micellar water (simply dab a cotton swab in the formula and wipe away your makeup), eye makeup remover, or makeup wipes, and you’ll be fresh-faced in no time!

If you’re still looking for the perfect eyeliner for your eye shape, why not take a look at the rest of our range? From pens and pencils to gels and liquid liners, we’ve got plenty of choice – you might find your new favourite eyeliner here! If you’re not sure whether certain eyeliner styles will be right for you, you can use our Virtual Try-On Tool too – you can see how you’ll look before you buy.