Conscious Together

As we launch new products and renovate our classics, we’re evaluating our formulas to provide options that are less impactful on the planet.

By 2030, we will increase our contribution to L’Oréal Groupe’s goal of sourcing 75% of our ingredients from nature (plant or mineral sources) or recycled

In 2024, 34% of our ingredients were sourced from nature (from plant or mineral sources) or from recycled materials.

We reduced our energy consumption by implementing energy efficiency measures such as LED lighting to high-efficiency compressors to LEED certification and moved to renewable energy through onsite solar panels, utilization of biomass and offsite renewable energy projects.

By 2025, all of our owned manufacturing sites producing Maybelline New York products will use 100% renewable energy

In 2022, 50% of our owned manufacturing sites producing Maybelline New York products are powered by renewable energy

By 2030, we will increase our contribution to L’Oréal Groupe’s goal of sourcing 75% of our ingredients from nature (plant or mineral sources) or recycled 

In 2024, 34% of our ingredients were sourced from nature (from plant or mineral sources) or from recycled materials.

By 2030, we will expand our takeback programs globally.

In 2024, we collected over 140 tons of empty products collected across 3250 locations, in seven countries.

In 2023, Maybelline New York partnered with Closed Loop Partners to conduct initial tests at recycling facilities to find out if small-format packaging – which are difficult to recycle due to their size and other factors – could be recovered.

The potential to recover tens of thousands of tons of valuable small materials, including plastics like polypropylene, from materials recovery facilities and glass recycling plants across the U.S.

In early 2025, we officially launched the Consortium to Recover Small-Format Packaging, sharing the results of our three years of research with the wider world. Now, we’re inviting other companies with small-format packaging – from the beauty industry and beyond – to join the consortium and support recycling and recovery nationwide.

Expand our global product takeback, making it easier for consumers to return empty products for recycling, keeping them out of landfills.

To prevent empty products – from any makeup brand – from ending up in landfills. Consumers can bring back any used product to be recycled, making it possible for packaging to find a new life after their first use.

To date, we have collected over 140 tons of empty products and have launched takeback programs in 3,250 retail stores across seven countries (U.K., Canada, Australia, New Zealand, Hong Kong, Taiwan, and Japan).

We’re committed to making beauty accessible for all – and now we want to make recycling accessible for all too.

An estimated 20 million people across the U.S. lack access to basic recycling programs in their communities. So even if our consumers want to do the right thing and recycle their products and packaging, they’re not always able to.

Between 2021 and 2024, we’ve helped bring recycling access and education to approximately 55,000 households across the U.S. These efforts are projected to deliver approximately 2,000 tons of recyclables – beauty waste that can get a second life instead of a one-way ticket to landfill.