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Eye Makeup

It's all in the eyes. Demure daytime looks. Dramatic night moves. Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color. Eyeshadow, eyeliner, brows, and mascara collections designed to transform your look.

FAQ's

Look for lengthening and volumising formulas, depending on the effect you want to achieve. If you need staying power, try waterproof mascaras are designed to last all day without smudging. The best eyeliner depends on the look you want to achieve. If you're after a clean cut cat-eye look, using a liquid eyeliner works best. If you want to achieve a grungy, smokey eyeliner look, opt for a pencil liner instead. A good mascara for length and volume should lift, separate, and thicken lashes without clumping. Look for buildable formulas with fiber or volumising brushes for a fuller, more voluminous look.