Our mission

We believe in

Make up make change

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.

Our 2022 brand impact report is available. Please read it here.

brave together

A global initiative to support everyone experiencing anxiety and depression.

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Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

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Our commitment

Global Footprint

Meet Our Best Sellers

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  • Sky High Mascara
    Black
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  • LIFTER GLOSS Lip Gloss Makeup With Hyaluronic Acid
    Ice
    Buy now
  • Instant Eraser Eye Mult-Use CONCEALER
    Cool Ivory - 95
    Buy now
  • Super Stay 24H Skin tint + Vitamin C
    78
    Buy now