Terms and Conditions for Maybelline Instant Eraser Concealer Competition
By entering the promotion, you agree to be bound by these terms and conditions (these "Terms and Conditions"). Promotional materials relating to the promotion, including all information on how to enter the promotion, also form part of these Terms and Conditions. In the event of any conflict between any terms referred to in such promotion materials and these Terms and Conditions, these Terms and Conditions take precedence.General Details
Promotion Name and Description: Maybelline Instant Eraser Concealer Competition
To be in with a chance of winning a luxury overnight stay, participants must post an in-feed video on their TikTok or Instagram page, tagging @maybelline_uk (TikTok) @maybelline (Instagram) in the caption and mentioning the key word 'Instant Eraser Concealer' in the caption. Content should be inspired by the briefs provided on the notecard, showing their best Instant Eraser Concealer Hack.
Promoter: Maybelline New York, a trading division of L’Oréal UK Limited, Gateway Central,
White City Place, 187 Wood Lane, London, W12 7SA.
Entry Open Date: 00:00 on 01/11/2026 UK time
Entry Closing Date: 00:00 on 30/11/2026 UK time
Winners must respond within 5 days, or their win will be given to the next highest GMV driver.
Privacy Policy: https://www.loreal.com/en/privacy-policy/global-privacy-policy/
Entry
Eligibility:
· England residents aged 18+ only.
· Entrants must be based in the England.
· Entrants must have internet access and a TikTok or Instagram account to participate.
· Entrants’ account privacy settings must be set to public in order for Promoter to retrieve their entry (i.e. not set to 'private')
· Entrants must have a follower count of over 1000 on TikTok or Instagram
How To Enter Requirements:
- To enter, participants must create and post a main feed video featuring Maybelline’s Instant Eraser Concealer to their TikTok or Instagram page, using the content briefs provided. Entrants must mention @maybelline_uk in the caption and the key word ‘Instant Eraser Concealer’. Content must clearly demonstrate the users favourite Instant Eraser Concealer hack.
- Videos must not feature anyone other than the entrant themselves, or any other third-party intellectual property rights otherwise the entry will be disqualified.
- By uploading in accordance with the above criteria, entrants agree to be automatically entered into the competition and abide by these Terms and Conditions.
PRIZE DETAILS
Major Prize:
2x winners of a luxury overnight stay in the British countryside for them and a friend.
The prize is inclusive of a food and drink voucher for the winners and their plus ones to enjoy over their stay.
They will also be able to enjoy a spa treatment, provided via a voucher for the winner and their friend.
Train tickets to the hotel's location for the winners and their plus ones will also be covered.
All members of the travelling group must be 18 or over
Dates of the overnight stay to occur before 30.06.2027. The brand will provide 3 date options for the winners to pick from.
• Prize includes VAT, however, any additional charges incurred during the stay must be settled with the hotel directly before departure.
• Prize excludes spending money, additional meals, drinks, gratuities, excursions and incidental expenses incurred whilst on the property other than those stated as included
Number of Major Prize Winner(s): 2
Runner-up Prize: Not applicable
Number of Runner-up Prize Winner(s): 0
COMPETITION DETAILS
Judging Date: 11/12/2026
Judging Procedure: 2 winner(s) will be selected on the Judging Date by an independent
judge, based upon the following criteria: x1 winner picked based on being the top TikTok Shop GMV driver for Maybelline’s Instant Eraser Concealer and 1x winner will be picked by the brand (Maybelline) based on who has created a highly engaging and educational piece of content.
The top GMV driver will be determined by ranking eligible entries according to the total volume of TikTok Shop sales directly attributed to (driven by) each entrant's video, from highest to lowest.
Only entries from creators who have followed the brief will be eligible for consideration.
In the event that two or more entries generate an identical volume of attributed TikTok Shop sales such that a clear ranking cannot be determined, the Promoter reserves the right to select the winner(s) at its sole and reasonable discretion, and/or to award equal prizes to the tied entrants, as it deems appropriate.
Notification of Winner(s): Winner(s) will be notified by Tiktok or Instagram DM, by 14/12/2026.
They must respond within 5 days to claim their prize.
DELIVERY
Prize Delivery: Please allow up to 30 days from the date a winner supplies the requested
General Terms and Conditions
Entry and eligibility
1.Entries must be received between the Entry Open Date and the Entry Closing Date.
2.The competition is free to enter and no purchase is necessary.
3.Promoter’s employees, their immediate family or any third party directly associated with the promotion are not eligible to enter.
4.Incomplete, illegal, misdirected or late entries will not be valid. Proof of complying with the How to Enter Requirements will not be accepted as proof of receipt or entry. Promoter is not responsible for entries lost, damaged or delayed due to technical or connectivity or other problems.
5.Only one entry per person. Bulk entries from trade, consumer groups or third parties will not be valid. Multiple entries made by the same person from various email, social media or other accounts or from the same IP address will not be valid.
6.Any entries which do not comply with the How to Enter Requirements, or which contain any third party intellectual property without prior informed consent from the rights holder, or which contain any abusive, inappropriate, offensive or obscene language or imagery will be disqualified. Examples of language/images considered to be inappropriate, offensive or obscene, include (but are not limited to): any message/image which contains (a) swearing; (b) comments or actions which appear to be discriminatory of any person, company or group of individuals, for example comments of a racist, sexist or homophobic nature; (c) sexual innuendo, sexual language or sexual acts, actions or gestures; (d) promoting any illegal unlawful activity such as drug use; (e) any message that appears to be an advertisement or solicitation to buy; and (f) any materials (whether written or visual) that directly or indirectly relate to Promoter’s competitor brands or that show any intention of promoting any brand other than Promoter brand.
Prize fulfilment and disqualification
7.Prizes are as stated, they are not transferable and there are no alternative prizes or cash substitutes. Promoter reserves the right to substitute a prize of equal or greater value in the event that the selected prize is unavailable for any reason whatsoever.
8.A winner forfeits their prize and Promoter reserves the right to select an alternative winner in accordance with the Judging Procedure if:
(c)within 3 weeks of being notified by Promoter, a winner does not respond or does not provide their full name and relevant details (if applicable, details for the prize to be despatched to in the eligible country of residence); or
(c)if a prize is rejected or returned undeliverable; or
(c)if an entry is invalid or an entrant is disqualified or in breach of these Terms and Conditions.
9.Promoter reserves the right to disqualify an entrant or winner that, in its absolute discretion, could bring Promoter into disrepute.
10.Promoter shall disqualify any entries that have failed to abide by and/or are in breach of these Terms and Conditions.
11.The name of the winner(s) can be obtained by sending a stamped, self-addressed envelope, within 4 weeks of the Judging Date to the Promoter at Gateway Central, 187 Wood Lane, London W12 7SA, referencing the Promotion Name.
Promotional Activity relating to the competition
12.In entering the competition, all entrants and winners agree to participate in any promotional activity relating to the competition, which may include entry content, voice, image and name for publicity purposes (in any media, print or online, including any websites, social media sites or third party retailer websites) and in advertising, marketing or promotional material (whether or not related to the competition) free of charge without additional compensation or prior notice. Promoter may modify any entry content to fit in context with the relevant usage, whilst maintaining its original sentiment.
Personal Information
13.All personal details and/or information given in the application either in the entry process or otherwise must be truthful, accurate and in no way misleading. Promoter reserves the right to disqualify entrants if they have supplied untruthful, inaccurate or misleading personal details and/or information.
14.Any personal information that entrants share with the Promotor (including name, address, email, social media profile, or other data) will be kept secure and only used in line with Promoter’s Privacy Policy and these Terms. By entering the competition, entrants acknowledge that their information may be used by the Promotor and its suppliers to administer the promotion. The Promotor may contact entrants by email, post, phone, SMS or other means in relation to the promotion, but will not send entrants any marketing communication unless entrants have also agreed to this.
Use of Entry Content
15.Promoter shall own all the copyright and other intellectual property rights in the entries and any other materials (whether visual, oral or written) generated during the various stages of this promotion, in perpetuity and on a worldwide basis for use at Promoter's sole discretion including, without limitation, use in advertising, other media, press releases, editorial and promotional activity, point of sale material, Promoter's websites, third party websites (including Facebook, Instagram, X, TikTok and Youtube), newsletters and e-newsletters.
16.Accordingly entrants assign to Promoter any copyright and other intellectual property rights which exist in their participation in this competition and irrevocably waive any moral rights that could vest in them (which shall include their name, location and age) under the Copyrights, Designs and Patents Act 1988 or otherwise, and undertake to do all things necessary immediately on Promoter’s request to effect or confirm any assignment in this paragraph.
Limitation of Liability
17.Neither Promoter nor agencies nor suppliers involved in this promotion may be liable to the winners, whether arising from tort including negligence, breach of contract or otherwise or for any damage, loss, liabilities, injury or disappointment incurred or suffered whatsoever as a result of or relating to participation in this competition or the prizes to the extent permissible by law. No compensation for loss of earnings will be paid by Promoter for participation in any aspect of this competition.
Social Media Platform Specific Terms
18.Entrants must have internet access and either (a) a public Facebook account, (b) a public Twitter account, (c) a public TikTok account or (d) a public Instagram account to be eligible.
19.By entering this competition, entrants will be deemed to be bound by and have accepted these Terms and Conditions; the TikTok Community Guidelines and the TikTok Terms of Service. Promoter reserves the right to disqualify any entries that have failed to abide by and/or are in breach of these aforementioned terms.
20.This promotion is in no way sponsored, endorsed or administered by, or associated with TikTok. You are providing your information to Promoter and not TikTok. The information you provide will only be used as stated in these Terms and Conditions. By entering the competition, entrants will be deemed to have released TikTok from any and all liability arising from their participation in the competition or out of, pursuant to, or as a result of the carrying out of the competition.
General Terms
21.Promoter’s decision is final and no correspondence will be entered into.
22.Promoter reserves the right in its absolute discretion to amend or waive any of these Terms and Conditions, or suspend or cancel the competition at any stage, in the event of circumstances that are unforeseen or beyond its reasonable control (including suspected or actual fraudulent or misleading practices or other breaches of these Terms and Conditions).
23.English law applies and the English courts shall have exclusive jurisdiction over any proceedings in connection with this promotion.