Super Stay 30H Active Wear Foundation
Super Stay 30H Active Wear Foundation
Full coverage long-lasting foundation with a lightweight feel. Perfect for a flawless base to any makeup look. 
.webp?rev=-1&cx=0&cy=0&cw=0&ch=0&hash=EAC152587ADB0D7E8D6D7DA4BCA9FE93){kind=logo}
Super Stay 30H Active Wear Foundation
Full coverage long-lasting foundation with a lightweight feel. Perfect for a flawless base to any makeup look. Alabaster 01
By clicking on this button, you are about enter an augmented reality visual experience.
Combat the clock for up to 30-hour performance with this active long lasting foundation that feels lightweight and breathable. It's transfer-resistant, water-resistant and sweat-resistant. When it comes to high-pigment foundation with a weightless, natural finish, this comfortable matte foundation goes above and beyond to transform the look of your skin. It features an oil-free formula that doesn't clog pores and is dermatologist tested. For all skin types.
This product has a vegan formula! Which means no animal derived ingredients or by-products.
If you have any queries about your order, speak to our friendly customer care team here.
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Reviews
Most Helpful Favorable Review
5 out of 5 stars.
Great coverage and long wear
5 years ago
I got this foundation a week ago ,as I wanted to try something light weight with coverage and it did provide me with maximum coverage and that to was very light weight, I had worn it for almost 12hours and have to say I didnt see the foundation breaking up, I also love that it has a pump
79 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Bring back 24hr!
5 years ago
Always loved the 24 hr and the warm nude shade was perfect... Ran out and bought this thinking it was the same product just different packaging and begun to be horrified what they did with the consistency and the shade of the product was now lighter and not a warm tone anymore and looked like I had put my concealer all over my face.. Can't believe what they did to this product. Disgruntled longtime costumer and want to return this.
77 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
Rating
- 1 star
- 2 stars
- 3 stars
- 4 stars
- 5 stars
Locale
- English (United States)
- English (United Kingdom)
Non-incentivised reviews
- Show non-incentivised reviews
1 to 8 of 1832 Reviews.
1 – 8 of 1832 Reviews
Most Recent
- Most Helpful
- Highest to Lowest Rating
- Lowest to Highest Rating
- Most Recent
5 out of 5 stars.
LOVED THE ORIGINAL!
6 days ago
Please bring back the original Maybelline SuperStay 30H Active Wear Full Coverage Foundation.
This was the only foundation I had found that gave me the coverage and staying power I needed. I wore shade 10 Ivory, and it was perfect for covering what I needed while staying in place all day, even through heat and sweat.
The original formula had true full coverage, excellent staying power, and was exactly what many of us needed from a foundation. The newer versions are not the same and do not provide the same level of coverage or durability.
Please consider bringing back the original SuperStay 30H Active Wear formula as a separate option. There is clearly still a demand for a high-coverage, long-lasting foundation that actually performs like the original.
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
bring it back
a year ago
I have bought this for the past two years and has worked brilliantly with my acne, has caused no breakouts or flare ups and was full coverage , covering all my scars. However has now been discontinued. Tried the new version of the superstay foundation and it is not the same AT ALL it has caused so many breakouts, has a weird water consistency and although it claims it has good coverage COVERS NOTHING! Highly disappointed this has been discontinued and needs to be brought back ASAP!
Q: e.g. Location
A: scotland
Yes, I recommend this product.
Helpful?
1 out of 5 stars.
Leave well alone
a year ago
I've been using Maybelline superstar foundation Nu.ber 40, Fawn Cannell. And now, not only have you changed the packaging, but you have also changed the numbers and omitted the na.e of the shade. WHY? I struggled to select a suitable shade, but now I'm home, I find it' seems darker than the fawn. I haven't used it yet, but the least you could have done was use the shade name. And why different numbers? It's seems a similar consistency, so I'll recommend.
Q: e.g. Location
A: Wirral
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Really good coverage
a year ago
Love this foundation, but can’t get it anywhere now, it seems to have been replaced with the lumi matte foundation, which really doesn’t do the job, or come in the right shades.
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Best ever!
a year ago
Its been my fav since it 1st came out.. must be a fav to a lot of people too, cuz finding it can be quite a challenge in stores in my area. Please never stop making this!!!
Yes, I recommend this product.
Originally posted on maybelline.com
4 out of 5 stars.
Is this being discontinue???????
a year ago
I am in love with this foundation, it is my favorite I can't find another that works or looks like this. But unfortunately, i'm having problems finding it on the shelves lately. Are you guys discontinuing this product. Im am deeply sadden if that's the case. I would of rated 5 stars but I can't find this product in stock anywhere. I had to buy it on line for double the price! I will look for something else if it doesn't come back? 12-8-24
Yes, I recommend this product.
Originally posted on maybelline.com
5 out of 5 stars.
The best foundation
a year ago
This is the best foundation I have used in a long time. It is non comedogenic and fungal acne safe. Foundations that are safe for fungal acne are few and far between. It dries down fast so you just have to blend quickly then it looks perfect. I also found a perfect shade match which has NEVER happened ever! Please please never discontinue this I will buy it for life.
Yes, I recommend this product.
Originally posted on maybelline.com
5 out of 5 stars.
The perfect foundation
a year ago
This foundation is my go-to for the perfect coverage and texture. It's not greasy or thick, but has a light and breathable feel when on my skin. I've been through so many foundations trying to find one that matches my complexion, covers my dark spots and blemishes, and stays put all day and Maybelline came through for me with the super stay products. I love them!
Yes, I recommend this product.
Originally posted on maybelline.com
Reviews
Most Helpful Favorable Review
5 out of 5 stars.
Great coverage and long wear
5 years ago
I got this foundation a week ago ,as I wanted to try something light weight with coverage and it did provide me with maximum coverage and that to was very light weight, I had worn it for almost 12hours and have to say I didnt see the foundation breaking up, I also love that it has a pump
79 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Bring back 24hr!
5 years ago
Always loved the 24 hr and the warm nude shade was perfect... Ran out and bought this thinking it was the same product just different packaging and begun to be horrified what they did with the consistency and the shade of the product was now lighter and not a warm tone anymore and looked like I had put my concealer all over my face.. Can't believe what they did to this product. Disgruntled longtime costumer and want to return this.
77 people found this helpful
Show Reviews:
Customer Images and Videos
Filter Reviews
Rating
- 1 star
- 2 stars
- 3 stars
- 4 stars
- 5 stars
Locale
- English (United States)
- English (United Kingdom)
Non-incentivised reviews
- Show non-incentivised reviews
9 to 38 of 1832 Reviews.
1 – 30 of 1832 Reviews
Most Recent
- Most Helpful
- Highest to Lowest Rating
- Lowest to Highest Rating
- Most Recent
5 out of 5 stars.
ate
a year ago
ive stuck with this foundation for more than 3 years i love it sm and is literally waterproof. Im so upset since the lumimatte foundation took over the stores so i will have to buy off the website now.
Q: e.g. Location
A: london
Yes, I recommend this product.
Helpful?
1 out of 5 stars.
I would give it zero starts if I could
a year ago
This is unbelievably frustrating. I've used 24hr all stay cocoa for so many years and so who decided that it needed to be changed? The new formulation is beyond horrible!!! Also you got rid of cocoa shade. I've got news for you. Please know that Mocha is way too dark and not the same as cocoa. Also this formulation settles into lines and draws attention to the flaws I am trying to cover up. After wasting so much time and money trying to figure this out, I have switched to Fenty and Estee Lauder. Yes, I need that combination just to achieve what I had with 24hr cocoa. Dear Fenty if you want to make a lot of people very happy, see if you can achieve the same matte consistency for 24 hr cocoa. I will not be purchasing any more Maybelline liquid foundation. Time to move on.
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
Consumer Care Center
Hello there, we are so sorry to hear about your experience with our Super Stay Longwear Liquid Foundation Thank you so much for sharing your feedback. As consumers ourselves, we can see how frustrating it is when a product does not work out as you had expected. We want to assure you that you are being heard. Consumer feedback is so important to us as it helps us when making decisions about our products, such as this. We will be forwarding this along to the appropriate department. We hope you continue using our products with great satisfaction!
5 out of 5 stars.
a year ago
Amazing coverage stays on all day best foundation Iv ever had
Yes, I recommend this product.
Helpful?
1 out of 5 stars.
LOST
a year ago
Where has my number 10 ivory gone all new numbers I'm lost not happy 😕
Q: e.g. Location
A: Belfast
No, I do not recommend this product.
Helpful?
2 out of 5 stars.
No
a year ago
This foundation is full of oil! It takes a wash cloth & a lot of soap to get it off my hand!
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
Consumer Care Center
Hello! Thank you for giving our Super Stay® Longwear Liquid Foundation a try! We apologize for your experience with our product. We are always looking for ways to improve our products so we appreciate your honest feedback. Your comments will be passed along to our team. We think you will love our Fit Me® Matte + Poreless Foundation. This lightweight foundation mattifies and refines pores and leaves a natural, seamless finish. You can learn more here: https://tinyurl.com/24dx496m. We hope you can give it a try!
1 out of 5 stars.
GARBAGE!!
a year ago
I couldn't figure out a single good thing about this foundation. It doesn't blend well and the worst part is it gets oxidized so fast and it gets 5 shades darker in only 2 minutes after application. As time goes on it becomes darker and darker. It separates so bad while blending!! The pump is so bad which is always clogged up with dry foundation, hard to make foundation come out every time I want to use it. So one day I was pressing the pump multiple times and then the pump got damaged and broken. Very disappointed.
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
Consumer Care Center
Hello! We are sorry to hear about the experience you had with Super Stay® Longwear Liquid Foundation. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference number 37078566. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
1 out of 5 stars.
30hr Superstay foundation is thumbs down.
a year ago
30hr Super Stay foundation isn't living up to the 24hr version. It's very thick, hard to blend and build, settles in fine lines(not for mature skin) and looks cakey after a few hours. I never had this issue with 24hr super stay. I've been a Maybelline customer forever! Please revert or bring back the 24hr super stay choice.
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
Consumer Care Center
Hello there! Thank you for reaching out about Super Stay® Longwear Liquid Foundation. We appreciate you taking the time to share your experience with us. We apologize that this product was not the right match for you and we understand how frustrating it is when a product does not meet your expectations. Your feedback will be shared with our team.
5 out of 5 stars.
Stays on forever!!!!
2 years ago
I had to do two days in jail and I did not want to go without make up. So I wore the super stay foundation. When I say it stayed on the full two days and did not come off it did not come off!!! THIS IS THE BEST FULL COVERAGE IVE EVER SEEN!!!!
Yes, I recommend this product.
Originally posted on maybelline.com
5 out of 5 stars.
Super stay 30 hr foundation sun biege
2 years ago
I have been using this product for some years now as I need a good coverage for facial blemish, it is such a life changing product for me! I now understand that it is to be discontinued I’m wondering how long the product will last if I buy a few now!
Also would Maybelline be replacing it with a similar colour product?
Q: e.g. Location
A: Hartlepool
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Matte finish all day stay
2 years ago
Definitely full coverage and non greasy! I am an oily girl and it did the job.
Yes, I recommend this product.
Originally posted on maybelline.com
5 out of 5 stars.
My New Holy Grail
2 years ago
In love!! I’ve wasted the last 7 years using Nars Radiant Longwear foundation which would look amazing at first, but would get patchy and flaky within a few hours. I’m not super educated on makeup, so I kinda thought that’s just how all makeup was. Now that I’ve discovered this, I’m absolutely in love and regret how my face used to look like poo for years !!!! This foundation looks gorgeous all day long, has full-coverage to rosacea, and is super low maintenance. I don’t need powder or concealer and it still looks flawless after 11 hours of work.
Originally posted on maybelline.com
5 out of 5 stars.
So glad I tried Maybelline
2 years ago
Perfect match perfect coverage superior to big dollar products. So glad I paused for a moment before I paid big money for a product that does not come close to this foundation.
Yes, I recommend this product.
Originally posted on maybelline.com
5 out of 5 stars.
Lots of compliments about skin
2 years ago
Probably the only foundation that gives me compliments. The only reason why this gets negative reviews is that the other commenters are using this on a *dry* face which means it won't blend well. This NEEDS to be paired with a well-hydrated face, whether using a hydrating skincare routine or pairing with the master prime hydrate and smooth primer. Super easy when applied on a well-hydrated and moisturized face. This can feel drying if you don't use a hydrating primer beforehand as it is industrial-strength 30 hours. Great to use if you live in a super hot area that gets to over 110 degrees F in the summer.
Yes, I recommend this product.
Originally posted on maybelline.com
1 out of 5 stars.
Hate it! Too thick, stainy and dries too quickly
2 years ago
Please bring back 24hr superstay. It was all I needed. 30hr is too thick, it dries fast, it is hard to remove from clothing or surface because it is too stainy in a permanent way. It is hard to spread on skin. And it gives a little darker shade then the 24hr. Could you let the 24hr remain and let people choose whether they want 24 or 30.??? Because I prefer 24hr!!!!!!
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello there! We are so glad you got a chance to try our Super Stay Longwear Liquid Foundation and are sad to hear the consistency was too thick for you. As consumers ourselves we understand how frustrating it can be to have a product that is too thick to use. Based on the information you gave us we recommend giving our Fit Me Dewy + Smooth Liquid Foundation a try.
Ideal for normal to dry skin, this moisturizing, medium coverage, dewy foundation hydrates and smooths skin texture and leaves a naturally luminous foundation finish. Check it out here: https://tinyurl.com/25hyt9vu
5 out of 5 stars.
Estee Lauder & Studio Gear Convert!
2 years ago
We're from using Estee Lauder Double Wear & Studio Gear Matte Liquid foundation to this on a whim due to financial changes with inflation & just wanting to find a suitable replacement. This is it. My holy grail. I fluctuate between shades 120 for summer & 115 for winter. Please don't stop making this!
Yes, I recommend this product.
Originally posted on maybelline.com
1 out of 5 stars.
Not a good foundation
2 years ago
The product is false advertising on the bottle it states that is transfer resistant, matt finish and its not true I've been using this product for some time already and it's because I'm bad a color matching myself that's the only reason I have not switched and the tip of my foundation gets dry and clogs the tip so when I go to pump it the foundation squirts all over its ruined many of my clothes because it gets all over so I would not recommend this foundation to anyone and it's time I change to a different brand
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello there! Thank you so much for giving our Super Stay Longwear Liquid Foundation a try. We apologize that it did not give you the results you were looking for. We would like to speak with you directly about this matter. Please give us a call at 800-944-0730, M-F 9:00am- 5:30pm ET and provide the advisor answering your call with the reference #32829894. We hope to hear from you soon!
5 out of 5 stars.
fantastic foundation
2 years ago
I love this foundation, Ive bought it for about a year now. stays on all day , no cracks or dryness. I've changed from more expensive brands to Maybelline. totally recommend
Q: e.g. Location
A: London
Yes, I recommend this product.
Helpful?
1 out of 5 stars.
Horrible, makes my skin dry out and looks horrendo
2 years ago
I brought this last week and I tried it out and it makes me look very patchy and it also makes my skin look very dry, the 24hr was wayyyy better bring it backkk!!!!
Q: e.g. Location
A: Boston
No, I do not recommend this product.
Helpful?
2 out of 5 stars.
Caramel beige in old 24hr formula was incredible p
2 years ago
After thousands spent on makeup I was so happy many years ago to find the coverage, performance and colour match for my skin. Even with bad acne I’d be complimented on my skin daily. It was breathable yet full coverage so not concealer needed, didn’t enhance fine lines and would look brilliant after a full day out even if it rained or I went swimming etc. why on earth did it have to change? Cannot find another that even comes close. Even when trying to mix your caramel with soft bronze or true ivory etc I’ve tried so many combos and the new formula doesn’t mix and blend like the old 24hrs one did.
Q: e.g. Location
A: London
No, I do not recommend this product.
Helpful?
1 out of 5 stars.
Bring back old formula!!!
2 years ago
No foundation on this earth no matter how expensive will ever compare to the old 24 hour formula. Very sad that it was changed. Was the only foundation I wore for years. Please bring it back!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello there! Thank you so much for sharing your experience with our Super Stay® Longwear Liquid Foundation. We are so sorry to hear that you were not a fan of this formula. We suggest giving our Fit Me Matte & Poreless Foundation a try! XOXO
4 out of 5 stars.
stays on all day & night
2 years ago
great foundation stays on all day & night with touch ups
Yes, I recommend this product.
Originally posted on maybelline.com
2 out of 5 stars.
Not good for dry skin.
2 years ago
Hy this product is actually for those who have oily skin. But my skin type is dry so I didn't prefer this product for soch type of skin. It's good only for oily skin. Agr phle pta hota to koi or product leti. Ye boht dry hai.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello There! We are so sorry for your experience with Super Stay® Longwear Liquid Foundation. While this foundation is for all skin types, based on the information you provided we suggest checking out our Fit Me® Dewy + Smooth Foundation is a dewy foundation for dry skin that hydrates rough patches leaving skin with a dewy makeup look and naturally luminous finish. Here is a link for more information: https://tinyurl.com/25hyt9vu . We hope you give it a try!
1 out of 5 stars.
Bring back 24 hours super stay foundation
2 years ago
Bring back the 24 hour please this one does not spread and blend easily. It has patches of highs and lows
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi there! We are so sorry to hear about your experience with our Super Stay® Longwear Liquid Foundation. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference #32235335. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
1 out of 5 stars.
Super stay
2 years ago
The shades range is crazy
I use like it but now I find the capachiono is way to orange
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi moneyca! We appreciate your feedback on our Super Stay® Longwear Liquid Foundation. We are sorry to hear that this product did not give you the results you were looking for because the shade did not compliment your complexion in the way that you had hoped. We hope you can try out one of our other 24 shades and find better results!
1 out of 5 stars.
Horrible bring back the old 24 hour foundation.
2 years ago
Horrible super dry cakes not blendable. Please bring back the old 24 hour foundation. This is just horrible the 24 hour one was the best you guys ruined it.
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi there! We truly appreciate your honest feedback and sincerely thank you for taking the time to share your thoughts with us. We understand that it can be challenging to provide constructive feedback, and we want you to know that your opinion is essential to us. Your feedback is a valuable source of information that helps us improve our brand and create products that better meet your needs and expectations. We want to assure you that we will take your feedback seriously and share it with our team so we can work towards creating a better experience for you. Thank you again for your valuable input, and we hope to continue to earn your trust and loyalty.
1 out of 5 stars.
Please bring back old formula! I’m begging!
2 years ago
This new formula is so thick and drying. Nothing like the old one that used to be my favorite! It used to beat all drugstore and high end foundations
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hey there! We get how frustrating it can be when a product doesn't meet your expectations, especially when it's something as crucial as foundation. We want you to know that we genuinely appreciate you sharing your thoughts with us and take your concerns to heart. We aim to ensure that you have the best possible experience with our products, and we're committed to fixing any issues you've had with our Super Stay® Longwear Liquid Foundation. Thank you so much for your feedback - it means the world to us, and we hope to have the chance to give you a much better experience soon.
1 out of 5 stars.
Bring Back 24 hour Formula!!
2 years ago
The 30 hour foundation is terrible compared to the 24 hour. Why change a perfect formula loved by so many?? There aren’t even 30 hours in a day! These 30 + hour foundations are getting ridiculous! The 24 hour was my holy grail for so many years & I’m still mourning its loss as I’m finishing the last bottle I had stashed. Such a bummer!
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello there! We completely understand how disappointing it can be when a product doesn't meet your expectations, especially regarding something as important as a foundation. We want you to know that we truly appreciate you taking the time to share your thoughts with us, and we take your concerns to heart. Our goal is to make sure that you have the best possible experience with our products, and we are committed to addressing the issues you've experienced with our Super Stay® Longwear Liquid Foundation. Thank you for your feedback - it's invaluable to us, and we hope to have the opportunity to provide you with a much better experience in the future.
1 out of 5 stars.
Want the old formula😭
2 years ago
Please bring back the old formula.this one gets patchy and is hard to blend no matter how properly i prep my skin.what's even the point of making 30 hr foundation and deteriorating its formula?no one really wears a foundation for 30 hours
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi there! We truly appreciate your honest feedback and sincerely thank you for taking the time to share your thoughts with us. We understand that it can be challenging to provide constructive feedback, and we want you to know that your opinion is essential to us. Your feedback is a valuable source of information that helps us improve our brand and create products that better meet your needs and expectations. We want to assure you that we will take your feedback seriously and share it with our team so we can work towards creating a better experience for you. Thank you again for your valuable input, and we hope to continue to earn your trust and loyalty.
2 out of 5 stars.
Not impressed
2 years ago
The old formula was PERFECT. Please go back to the old formula.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi there! We truly appreciate your honest feedback and sincerely thank you for taking the time to share your thoughts with us. We understand that it can be challenging to provide constructive feedback, and we want you to know that your opinion is essential to us. Your feedback is a valuable source of information that helps us improve our brand and create products that better meet your needs and expectations. We want to assure you that we will take your feedback seriously and share it with our team, so we can work towards creating a better experience for you. Thank you again for your valuable input, and we hope to continue to earn your trust and loyalty.
1 out of 5 stars.
Please bring back the old formula!
2 years ago
This foundation is unfortunately not it. It is hard to blend and clings to any and all imperfections. It makes my skin feel super dry and tight. I gave it a few days to see if my skin would get used to it and ended up tossing it. The old formula was PERFECT.
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi there! We truly appreciate your honest feedback and sincerely thank you for taking the time to share your thoughts with us. We understand that it can be challenging to provide constructive feedback, and we want you to know that your opinion is essential to us. Your feedback is a valuable source of information that helps us improve our brand and create products that better meet your needs and expectations. We want to assure you that we will take your feedback seriously and share it with our team so we can work towards creating a better experience for you. Thank you again for your valuable input, and we hope to continue to earn your trust and loyalty.