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We've teamed up with Terracycle to enable UK customers to help fight plastic waste by recycling their used makeup.

HOW CAN I RECYCLE MY MAKE-UP EMPTIES?

Step 1: Find your nearest recycling station on our interactive map here. We're currently rolling out to over 1000 stores nationwide, across Boots, Superdrug, Sainbury's and Tesco (and we're hoping to expand even more in 2021!) Bins in Superdrug should be available from 09/09, in Sainsbury's from 14/09 and in Boots from 25/09.

Step 2: Drop off those past-it palettes, long-lost liners and finished foundations to one of our recycling stations.

Step 3: Once our recycling stations are full, our recycling partner 'TerraCycle' will come and collect the waste from store to be cleaned and recycled! Find out more about the recycling process on their website.

WHAT MAKE-UP EMPTIES ARE YOU ABLE TO RECYCLE IN THIS SCHEME?

We accept all brands! Not just Maybelline. There are however some products we can't accept:

YES PLEASE to all of the below:

  • Compacts & palettes, such as eyeshadows, powders & blushers
  • Mascaras including the plastic tube and wand & liners such as retractable plastic liners or liquid eye liners
  • Lip products such as plastic lip gloss tubes or bullet lipstick tubes
  • Plastic tubes & bottles such as foundation or concealer tubes
  • Other makeup packaging such as caps, pumps or trigger sprays

  • NO THANKS to a few items below: 

  • Makeup brushes & nail polish. Unfortunately we cant accept these at this time.

    REGULAR RECYCLING is best for these:

  • Glass bottles & cardboard packaging. These can already be recycled by most local council recycling systems.
  • Aerosols. Unfortunately we can't accept these but the good news is that in most parts of the UK, aerosol recycling is possible.
  • BEST PRACTICES FOR COLLECTING YOUR MAKEUP EMPTIES

    We understand that cleaning out makeup takes effort (ever tried cleaning out a mascara tube?!) so we are happy to accept old make-up that might have some residue product left inside. We do however encourage the makeup to be as empty as possible, to help with the cleaning and recycling process.

    WHAT HAPPENS TO YOUR MAKEUP WASTE?

    Once collected by our recycling partner Terracycle, the makeup empties are separated by polymer type, cleaned and then extruded into plastic pellets to make new recycled products. To find out more about the recycling process, click here.
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