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RECYCLE WITH MAYBELLINE

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At Maybelline, we’re bringing in a BIG change.

Bring your finished foundations, unloved liners and past-it palettes to our in-store recycling stations.
We’re partnering with Terracycle to recycle all your make-up – not just ours.
We can’t bring about change without you.
Don’t fling it, Bring it.

FIND YOUR NEAREST RECYCLING STATION

Check out our Store Finder to find a makeup recycling location near you.

An estimated 8 million tonnes of plastic enters our oceans every year, and with 146 million make-up products being produced every year, the make-up is playing catch up.

Like you, we’ve had our fill of landfill. But Maybelline's ready to go greener, one old lipstick at a time!

How? We’re getting our house – and your make-up bag – in order.

Maybelline’s role is to make the break with empty make-up easy, and looking after the planet even easier.

REDUCING OUR CO2 EMISSIONS

All of our European factories producing your favourite Maybelline products are CO2 neutral.
RECYCLING OUR STANDS

By recycling the makeup stands from in store we've diverted 93 tonnes of virgin plastic from landfill since 2016.
MAKE-UP NOT MAKE WASTE

In 2020 we've launched the UK's largest makeup recycling scheme.
EUROPEAN PRODUCTION

Our products are developed in New York but produced in Europe to help our carbon footprint.

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HOW CAN I RECYCLE MY MAKE-UP EMPTIES?

All your questions answered, right here.

RECYCLE WITH MAYBELLINE

STORE FINDER

FAQ'S

LEARN MORE ABOUT TERRACYLE

FIND YOUR NEAREST RECYCLING STATION

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HOW CAN I RECYCLE MY MAKE-UP EMPTIES?