Miley Cyrus x Maybelline: The New Face of the Brand!
Maybelline New York is thrilled to welcome multi-platinum recording artist and international music icon Miley Cyrus as its new global spokesperson, with a bold reimagining of the world-famous jingle “Maybe it's Maybelline”.
"I remember singing the Maybelline jingle as a child and imagining that it was me on the screen. Now it's really happened. Reinterpreting something so iconic and making it my own is an indescribable feeling.” – Miley Cyrus
Long associated with self-expression and self-confidence, the jingle enters a new chapter, transformed by the infectious energy and unmistakable sound of Miley's voice.
“Miley brings a deeply personal lens to beauty, which is expressive and emotional. With her unmistakable voice and vision, she transforms our iconic jingle into something authentic, intimate and powerfully reflective of this Maybelline era.” – Sandrine Jolly, Global Brand President of Maybelline New York.
In an innovative campaign that combines nostalgia and reinvention, Maybelline and Miley Cyrus are joining forces to give meaning to beauty by celebrating creative expression. This marks the beginning of a new era in which music and make-up converge, offering fans a new way to express themselves and feel confident.
"This partnership brings together two essential parts of myself: make-up and music. You can't separate make-up from music. Music is about performance and authenticity, and make-up enhances both. Maybelline shares my belief that make-up should be expressive, constantly evolving with changes in oneself. Collaborating with Maybelline felt like a natural fit at this stage in my life." – Miley Cyrus
Miley Cyrus Maybelline: Key Takeaways
- Miley Cyrus is the new global face of Maybelline, reimagining the iconic jingle with her unmistakable voice.
- The campaign celebrates self-expression, confidence, and creative freedom through makeup.
- Discover the makeup products Miley Cyrus loves, like Sky High Mascara, Super Stay Vinyl Ink, and Instant Age Rewind Concealer.
- Fans can recreate Miley’s rock, country, and pop-inspired looks using her favourite Maybelline staples.
Read on to discover what Maybelline makeup Miley Cyrus can’t live without, and how to recreate her iconic looks.
Recreate Miley Cyrus Makeup Looks with Maybelline
Whether she’s performing on stage, in the studio or on camera, Miley’s makeup is always tied to her music. Each look becomes an extension of the mood she’s creating – from smoky rock to country glam and bold pop colour.
“Miley is more than a global icon, she is a muse of modern beauty. Her creativity and artistry dance between strength and sensitivity.” – Sandrine Jolly, Global Brand President of Maybelline New York.
Discover which Maybelline makeup Miley Cyrus uses to create her fabulous looks and learn how to create them for your music-inspired looks!
Rock Miley Cyrus Makeup Looks
Miley’s rock DNA calls for fearless glamour. When she leans into her rock n’ roll side, she turns to voluminous lashes and a smoky, grungy eye.
“Through every genre that I'm exploring, my makeup has to match. So if I'm doing rock and roll, we might do something smoky.” – Miley Cyrus
To recreate this Miley Cyrus eye makeup look, use our Sky High Mascara in Cosmic Black and combine it with a smoky eye. For the perfectly imperfect grunge makeup look, use our Tattoo Smokey Gel Pencil Eyeliner.
“Sky High Mascara is my go-to, it gives me that wide-eyed, lifted look I love. I never skip it.” – Miley Cyrus
Complete the look with a softly sculpted cheek and a muted lip to balance the drama, keeping the focus on eyes that feel raw, unapologetic, and ready for the stage.
Country Miley Cyrus Makeup Looks
When Miley goes country, the glamour gets dialled up a notch, meaning more warmth, more lash, more radiance.
“If I’m doing country, then it might be a little bit more heavy.” – Miley Cyrus
For a glamorous look, it’s all about flawless coverage. Miley keeps her complexion glowing with our Instant Age Rewind Eraser Eye Multi-Use Concealer
“I use Instant Age Rewind under my eyes and to brighten around my nose. It’s so easy to apply and just lifts everything.”
Complete the country glam look with a bronze, deep terracotta, or shimmery eyeshadow from our Eyestudio Nudes of New York Eyeshadow Palette.
Pop Miley Cyrus Makeup Looks
For pop, Miley plays with colour, creativity, and movement. This is where experimentation takes centre stage.
“Vinyl ink is a very important part of my performance.” – Miley Cyrus
The go-to lipstick Miley Cyrus wears is our iconic longwear Superstay Vinyl Ink. Available in plenty of shades, from bold and bright to soft and subdued, our Vinyl Ink lipsticks are the perfect companion to your nights out.
“I’ve been wearing the new Super Stay Vinyl Ink, it stays on through rehearsals and late-night sessions.” – Miley Cyrus
Pair with bright eyeshadow or mascara for an extra pop. We love our Sky High Mascara in shades Pink Air or Blue Mist for a bold and audacious look!
Discover the Miley x Maybelline range and unleash your inner pop star!
“I think this campaign shows that beauty is fluid, that confidence can look a million different ways, and that you had it all along.” – Miley Cyrus
Welcome to the next era of beauty. ‘Maybe she is born with it. Maybe it's Miley.’