I honestly can’t believe how good this product is. My make up held all day long
Grippy The Serum Primer
By clicking on this button, you are about enter an augmented reality visual experience.
Meet Grippy Serum Primer, the primer that instantly plumps and hydrates skin! This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to grip makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip!
If you have any queries about your order, speak to our friendly customer care team here.
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Glides like serum. Grips makeup up to 24H.
Instantly plumped and hydrated skin
+2% niacinamide
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
AQUA / WATER • BUTYLENE GLYCOL • GLYCERIN • PEG-150 DISTEARATE • NIACINAMIDE • POLYSORBATE 80 • PHENOXYETHANOL • CAPRYLYL GLYCOL • ETHYLHEXYLGLYCERIN • PANTHENOL • TETRASODIUM GLUTAMATE DIACETATE • ASCORBYL PALMITATE •
FRESH, PLUMPED SKIN LOOK


1/4 GLIDES, THEN GRIPS MAKEUP FOR UP TO 24H
Formula with 2% Niacinamide for fresh, plumped skin look. Up to 24H hydration. No white cast. Does not pill.
2/4 1. DRIP
Apply 1-3 drops directly on each section of face. Drip more as needed to create thin layer all over, avoid eyes.
3/4 2. GLIDE
Use fingertips to spread thin layer all over face & pat into skin. Ultra-blendable, glides smooth like serum for even coverage. Wait 20 seconds to dry
4/4 3. GRIP
Formula transforms from serum to makeup-gripping texture. Apply makeup for up to 24H extended wear.
Glides Like Serum, Grips Makeup for up to 24H.

00:00:00:00 - 00:00:01:09 From Maybelline New York.
00:00:01:16 - 00:00:03:02 New Grippy Serum Primer
00:00:03:12 - 00:00:04:14 GLIDES LIKE SERUM
00:00:05:04 - 00:00:07:10 GRIPS MAKEUP UP TO 24 HOURS
00:00:08:11 - 00:00:10:12 Just drip, glide, grip
00:00:12:06 - 00:00:13:18 New Grippy Serum Primer
00:00:13:20 - 00:00:15:00 From Maybelline New York
Compare Products
![]() 4.7 4.7 out of 5 stars. 949 reviews | ||
|---|---|---|
| Product Format | Product Format | Product Format |
| Serum | Jelly | - |
| Finish | Finish | Finish |
| Fresh, Plumped Skin Look | Instant, Skin-Like Blur | Blurred Matte Look |
| Wear | Wear | Wear |
| 24H | 24H | Up to 16H |
| Key Benefit | Key Benefit | Key Benefit |
| Ultra-Blendable, Serum-to-Grip Formula | Non-Greasy, Formulated Without Silicones | Controls Shine for Flawless Skin |
Reviews
Rating Snapshot
Select a row below to filter reviews.
Average Customer Ratings
Active Filters
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 2 days agoThe perfect Grip
- Received an incentive for this review
- Yes
- e.g. Location
- Lincolnshire
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 days agoIt is so gripping it’s amazing!
Wow I was actually able to stick a lipgloss on my face thanks to this serum and wow does it grip to my makeup I couldn’t believe it!!!
- Received an incentive for this review
- Yes
- e.g. Location
- Petworth
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 7 days agoReally good
Amazing primer, didn’t look cakey or peel my makeup when applying like most primers do
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 12 days agoAmazing primer
Obsessed with this primer , obsessed with the pink packaging, it instantly makes your skin look glowy while it’s gripping to the face and literally does what it says it does!
- Received an incentive for this review
- Yes
- e.g. Location
- Bucks
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· 12 days ago
Great product
I really like the Maybelline Grippy serum!
I use it as a base before makeup and it makes my skin feel smooth with a slight tacky finish, which helps my foundation stay in place much longer.- Received an incentive for this review
- No
- e.g. Location
- Bridgwater
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 15 days agoSTAY all day
This primer is by far one of the best I have used. Make up sits well over the top, as it has skincare elements, my face feels hydrated too. I love this and cannot do any make up routine without this with my base.
- Received an incentive for this review
- Yes
- e.g. Location
- Chorley
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 16 days agoGame Changer
I love how grippy this really is.
I saw it a lot on my fyp and was so grateful that I was kindly sent this to test out
As some one whose never used a grippy primer before I was pleasantly surprised at how well it helped my make up last all day- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 16 days agoNot changing back
I’m so glad I’ve tried this as I don’t see myself switching back to what I used to use. My makeup last so long without having to touch up.! Highly recommend
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 22 days agoKeeps my makeup intact even for long teaching days
I have been using it for quite some time now, it gives a beautiful dewy look and keeps my makeup on all day.
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 23 days agoSo grippy
Love this , great texture and grippy! Would recommend and use again
- Received an incentive for this review
- Yes
- e.g. Location
- London
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.Anonymous· 24 days agoAmazing product
Got this a couple weeks ago and it’s now part of my daily routine. Totally obsessed
- Received an incentive for this review
- Yes
- e.g. Location
- Launceston
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· 24 days ago
new staple product in my everyday routine
I've been obsessed with this serum since I first used it. my makeup sits perfectly on top of it and it lasts me all day when I'm out and about. definitely a new staple in my everyday routine
- Received an incentive for this review
- No
- e.g. Location
- UK
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.Anonymous· 24 days ago
this is a really lovely primer to combat pilling for me! i find rubbing in thicker formulas makes for bad pilling. being able to tap this onto my skin is a game changer
Originally posted on asos.com -
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 25 days agoThis primer is amazing!
Makes my makeup last all day and I love that it’s a primer and skincare hybrid, it includes niacinamide which my skin loves!!
- Received an incentive for this review
- Yes
- e.g. Location
- Lincoln
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoHydrating primer
Such an amazing primer, my makeup lasted well and will be adding this to cart every time
- Received an incentive for this review
- Yes
- e.g. Location
- London
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoBest grip for all-day makeup!
I love how this serum keeps my foundation in place all day long. The tacky texture is perfect for gripping makeup, and the niacinamide makes my skin look so healthy and glowy. Definitely a new favorite!
- Received an incentive for this review
- Yes
- e.g. Location
- London
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoGreat product that will make sure your make up dob
Absolutely love love love this product! My make up lasts all day and night whilst also leaving a gorgeous glow
- Received an incentive for this review
- Yes
- e.g. Location
- North east
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.Anonymous· a month ago
Amazing primer!
Originally posted on asos.com -
★★★★★ ★★★★★ 4 out of 5 stars.· a month ago
Maybelline Serum Primer
Love this primer gives my face abit of a glow, as it had skincare in there, but also keeps my makeup on my face for ages which i love.
- Received an incentive for this review
- No
- e.g. Location
- Birmingham
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoObsessed!!!!
Such a stunning product. Skin care & primer all in one! Skin feels amazing and make up doesn’t move!
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoSo silky!
Feels really silky when applying to the skin, turns super sticky!
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoObsessed after first use!
I’ve only used this once so far but I’m already obsessed. It gives the perfect grippy base for makeup—my foundation applied so smoothly and stayed in place all day without separating or going patchy.
It feels lightweight on the skin and not sticky in a heavy way, just enough to really hold onto your makeup. My skin still looked fresh and slightly glowy by the end of the day too.
If this is how it performs after one use, I’m really excited to keep using it. So far, definitely impressed!- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.Anonymous· a month agoA very grippy primer
Struggle to get my make up to last but this made it last through a full day of travelling - trains, planes and long coach transfers. Nice texture to apply to the skin and then goes very tacky.
- Received an incentive for this review
- Yes
- e.g. Location
- Cheshire
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
Best. Primer. Ever.
I’ve gone through 2 bottles of this in the last year - and I use it allll the time. You could genuinely apply this and stick your phone to your face afterwards. It has a beautiful texture which then transforms to a truly gripping primer. o love the bottle as it’s pink and it just looks so pretty. I’ve used top end primers and honestly, they just don’t compare to this.
- Received an incentive for this review
- No
- e.g. Location
- West Sussex
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoGripping
So grippy leaves skin feeling so hydrated and keeps makeup in place all day
- Received an incentive for this review
- Yes
- e.g. Location
- Manchester
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoThe best primer
Brilliant primer - Always stuggled to find a good primer and finally got this one! Its feels great on my skin, hold my makeup so well and gives it a bouncy feel and the pink bottle is beautiful
- Received an incentive for this review
- Yes
- e.g. Location
- Northamptonshire
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.Anonymous· a month agoAmazing
I received this to try and it’s so good keeps my make up on all day! Unreal
- Received an incentive for this review
- Yes
- e.g. Location
- Solihull
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
The best grippy primer!!
This is my absolute favourite grippy primer!! My makeup sits so much better on my face and lasts so much longer!!
- Received an incentive for this review
- No
- e.g. Location
- Runcorn
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
The BEST hydrating base
The best primer ever it’s so hydrating is skincare and prep in one it’s so easy to use it last so long. I actually have multiple that I’ve brought as well because it just is a total necessity in my make up
- Received an incentive for this review
- No
- e.g. Location
- Kent
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
Amazing packaging
Even though the product is amazing, the packaging is just out of this world too🫣
- Received an incentive for this review
- No
- e.g. Location
- nottingham
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoA must have!
Have used this consistently since coming out and it holds my makeup so well. A must have!
- Received an incentive for this review
- Yes
- e.g. Location
- Coventrt
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
Fantastic Primer!
I am using this primer for a couple of weeks and for the price I am well impressed for its performance! My skin easily absorbed the product, non greasy and it works! I will definitely purchased again!
- Received an incentive for this review
- No
- e.g. Location
- Wiltshire
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoThis grippy serum primer is honestly a game-changer. It gives the perfect base that really holds onto makeup, making everything last so much longer without feeling heavy or sticky in a bad way. It smooths the skin beautifully while still feeling lightweight and hydrating, so your foundation goes on evenly and stays put all day. My makeup looks fresh for hours, and I’ve noticed less creasing and fading. If you want long-lasting finish, this is definitely one to try.
- Received an incentive for this review
- Yes
- e.g. Location
- London
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 4 out of 5 stars.· a month ago
Amazing grip
I have used this a few times now and I am mega impressed. It applies like skincare but keeps your makeup on all day. It rubs in well, doesn’t take long to soak in and it gives your skin a nice bouncy feel to it. I can’t wait to use it some more and really love the pink packaging as well
- Received an incentive for this review
- No
- e.g. Location
- Mcr yo
Recommends this product✔ YesHelpful?
-
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoJust amazing
This is absolutely when I say it holds my make up for hours probably days if I didn’t wash😂 I mean it
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
Great primer!
This primer feels really hydrating on the skin and makes my makeup apply so smoothly. It gives my base a fresh, comfortable look without feeling heavy. I also love how well it helps my makeup stay in place throughout the day. My skin feels soft, and my makeup looks more put together for longer. Such a lovely product for a glowy, long-lasting base.
- Received an incentive for this review
- No
- e.g. Location
- Kinsley
Recommends this product✔ YesHelpful?
-
★★★★★ ★★★★★ 5 out of 5 stars.· a month ago
THE BEST STUFF ON THE MARKET
This is absolutely THE BEST gripping primer. I cannot recommend it enough. Literally the only gripping primer that doesn’t break me out and does not separate your makeup
- Received an incentive for this review
- No
Recommends this product✔ YesOriginally posted on maybelline.com -
- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· a month agoI like this product a lot
Very nice primer feel like skin but also give you grip to hold the makeup for long time
- Received an incentive for this review
- Yes
- e.g. Location
- Gravesend
Recommends this product✔ YesHelpful?













