Grippy Serum Primer with Niacinamide & Aloe| Maybelline UK

Grippy The Serum Primer

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About & Safety Information

Meet Grippy Serum Primer, the primer that instantly plumps and hydrates skin! This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to grip makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip!

If you have any queries about your order, speak to our friendly customer care team here.

No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.

Benefits

How to apply

Ingredients

FRESH, PLUMPED SKIN LOOK

Up to 24H makeup grip. First it glides, then it grips to extend your make up wear.

1/4 GLIDES, THEN GRIPS MAKEUP FOR UP TO 24H

Formula with 2% Niacinamide for fresh, plumped skin look. Up to 24H hydration. No white cast. Does not pill.
2/4 1. DRIP

Apply 1-3 drops directly on each section of face. Drip more as needed to create thin layer all over, avoid eyes.
3/4 2. GLIDE

Use fingertips to spread thin layer all over face & pat into skin. Ultra-blendable, glides smooth like serum for even coverage. Wait 20 seconds to dry
4/4 3. GRIP

Formula transforms from serum to makeup-gripping texture. Apply makeup for up to 24H extended wear.

Compare Products

Grippy The Serum Primer 4.7 out of 5 stars. 955 reviews for Grippy Serum.	Poreless Jelly 24H HYDRATING BLUR PRIMER 4.5 out of 5 stars. 482 reviews for Poreless Jelly Primer US Reviews.	Fit Me® Loose Finishing Powder 0.0 out of 5 stars.
Product Format	Product Format	Product Format
Serum	Jelly	-
Finish	Finish	Finish
Fresh, Plumped Skin Look	Instant, Skin-Like Blur	Blurred Matte Look
Wear	Wear	Wear
24H	24H	Up to 16H
Key Benefit	Key Benefit	Key Benefit
Ultra-Blendable, Serum-to-Grip Formula	Non-Greasy, Formulated Without Silicones	Controls Shine for Flawless Skin

Reviews

Rating Snapshot

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738 reviews with 5 stars.

178 reviews with 4 stars.

30 reviews with 3 stars.

4 reviews with 2 stars.

5 reviews with 1 star.

Overall Rating

4.7

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Customer Images and Videos

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1 to 8 of 955 Reviews.

1 – 8 of 955 Reviews

5 out of 5 stars.

First my primer ever !

13 days ago

Shame to say but this was my first primer ever, I didn’t feel I need one.this grippy serum just changed my days.couple of drops and my foundation stays there forever ! Can’t believe I didn’t know about it earlier

Q: e.g. Location

A: Portsmouth

Yes, I recommend this product.

Helpful?

4 out of 5 stars.

Maybelline grippy serum

19 days ago

I bought it 4 months ago and it is magestic feeling so lightweight

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

This is amazing primer

a month ago

It sticks so much too your face trying sticking something too it. It keeper my makeup in place all day

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

I love it!

2 months ago

I fell in love with grippy! It goes on great and blend with my fit me concealer or my instant age rewind multiuse concealer. Actually if I just use grippy, and the age rewind eraser and my fit me matte+poreless powders, I don’t have to use anything else besides my tattoo eyeliner and my waterproof sky high cosmic black, or the waterproof falsies lash lift. I like to mix a few things sometimes because in my case they work better for me. But that’s all I use is Maybelline, and my eyeshadow also, I mix colors sometimes with that too. I hope that’s not to weird. But I just love your alls cosmetics!

Yes, I recommend this product.

Originally posted on maybelline.com

5 out of 5 stars.

Great primer!

3 months ago

My make up STICKS and LASTS with this primer! I love it! It also goes on so smoothly it really is a gripping product!

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

The perfect Grip

3 months ago

I honestly can’t believe how good this product is. My make up held all day long

Q: e.g. Location

A: Lincolnshire

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

It is so gripping it’s amazing!

3 months ago

Wow I was actually able to stick a lipgloss on my face thanks to this serum and wow does it grip to my makeup I couldn’t believe it!!!

Q: e.g. Location

A: Petworth

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Really good

4 months ago

Amazing primer, didn’t look cakey or peel my makeup when applying like most primers do

Yes, I recommend this product.

Helpful?

Reviews

Rating Snapshot

Select a row below to filter reviews.

738 reviews with 5 stars.

178 reviews with 4 stars.

30 reviews with 3 stars.

4 reviews with 2 stars.

5 reviews with 1 star.

Overall Rating

4.7

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

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9 to 38 of 955 Reviews.

1 – 30 of 955 Reviews

5 out of 5 stars.

Obsessed!!!

4 months ago

No better product than this!!! Such a good product!

Q: e.g. Location

A: Stoke

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Amazing primer

4 months ago

Obsessed with this primer , obsessed with the pink packaging, it instantly makes your skin look glowy while it’s gripping to the face and literally does what it says it does!

Q: e.g. Location

A: Bucks

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Great product

4 months ago

I really like the Maybelline Grippy serum! I use it as a base before makeup and it makes my skin feel smooth with a slight tacky finish, which helps my foundation stay in place much longer.

Q: e.g. Location

A: Bridgwater

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

STAY all day

4 months ago

This primer is by far one of the best I have used. Make up sits well over the top, as it has skincare elements, my face feels hydrated too. I love this and cannot do any make up routine without this with my base.

Q: e.g. Location

A: Chorley

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Game Changer

4 months ago

I love how grippy this really is. I saw it a lot on my fyp and was so grateful that I was kindly sent this to test out As some one whose never used a grippy primer before I was pleasantly surprised at how well it helped my make up last all day

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Not changing back

4 months ago

I’m so glad I’ve tried this as I don’t see myself switching back to what I used to use. My makeup last so long without having to touch up.! Highly recommend

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Keeps my makeup intact even for long teaching days

4 months ago

I have been using it for quite some time now, it gives a beautiful dewy look and keeps my makeup on all day.

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

So grippy

4 months ago

Love this , great texture and grippy! Would recommend and use again

Q: e.g. Location

A: London

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Amazing product

4 months ago

Got this a couple weeks ago and it’s now part of my daily routine. Totally obsessed

Q: e.g. Location

A: Launceston

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

new staple product in my everyday routine

4 months ago

I've been obsessed with this serum since I first used it. my makeup sits perfectly on top of it and it lasts me all day when I'm out and about. definitely a new staple in my everyday routine

Q: e.g. Location

A: UK

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

4 months ago

this is a really lovely primer to combat pilling for me! i find rubbing in thicker formulas makes for bad pilling. being able to tap this onto my skin is a game changer

Originally posted on asos.com

5 out of 5 stars.

This primer is amazing!

4 months ago

Makes my makeup last all day and I love that it’s a primer and skincare hybrid, it includes niacinamide which my skin loves!!

Q: e.g. Location

A: Lincoln

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Hydrating primer

4 months ago

Such an amazing primer, my makeup lasted well and will be adding this to cart every time

Q: e.g. Location

A: London

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Best grip for all-day makeup!

4 months ago

I love how this serum keeps my foundation in place all day long. The tacky texture is perfect for gripping makeup, and the niacinamide makes my skin look so healthy and glowy. Definitely a new favorite!

Q: e.g. Location

A: London

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Great product that will make sure your make up dob

4 months ago

Absolutely love love love this product! My make up lasts all day and night whilst also leaving a gorgeous glow

Q: e.g. Location

A: North east

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

4 months ago

Amazing primer!

Originally posted on asos.com

4 out of 5 stars.

Maybelline Serum Primer

4 months ago

Love this primer gives my face abit of a glow, as it had skincare in there, but also keeps my makeup on my face for ages which i love.

Q: e.g. Location

A: Birmingham

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Obsessed!!!!

4 months ago

Such a stunning product. Skin care & primer all in one! Skin feels amazing and make up doesn’t move!

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

So silky!

4 months ago

Feels really silky when applying to the skin, turns super sticky!

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Obsessed after first use!

4 months ago

I’ve only used this once so far but I’m already obsessed. It gives the perfect grippy base for makeup—my foundation applied so smoothly and stayed in place all day without separating or going patchy. It feels lightweight on the skin and not sticky in a heavy way, just enough to really hold onto your makeup. My skin still looked fresh and slightly glowy by the end of the day too. If this is how it performs after one use, I’m really excited to keep using it. So far, definitely impressed!

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

A very grippy primer

4 months ago

Struggle to get my make up to last but this made it last through a full day of travelling - trains, planes and long coach transfers. Nice texture to apply to the skin and then goes very tacky.

Q: e.g. Location

A: Cheshire

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Best. Primer. Ever.

4 months ago

I’ve gone through 2 bottles of this in the last year - and I use it allll the time. You could genuinely apply this and stick your phone to your face afterwards. It has a beautiful texture which then transforms to a truly gripping primer. o love the bottle as it’s pink and it just looks so pretty. I’ve used top end primers and honestly, they just don’t compare to this.

Q: e.g. Location

A: West Sussex

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Gripping

4 months ago

So grippy leaves skin feeling so hydrated and keeps makeup in place all day

Q: e.g. Location

A: Manchester

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

The best primer

4 months ago

Brilliant primer - Always stuggled to find a good primer and finally got this one! Its feels great on my skin, hold my makeup so well and gives it a bouncy feel and the pink bottle is beautiful

Q: e.g. Location

A: Northamptonshire

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Amazing

4 months ago

I received this to try and it’s so good keeps my make up on all day! Unreal

Q: e.g. Location

A: Solihull

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

The best grippy primer!!

5 months ago

This is my absolute favourite grippy primer!! My makeup sits so much better on my face and lasts so much longer!!

Q: e.g. Location

A: Runcorn

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

The BEST hydrating base

5 months ago

The best primer ever it’s so hydrating is skincare and prep in one it’s so easy to use it last so long. I actually have multiple that I’ve brought as well because it just is a total necessity in my make up

Q: e.g. Location

A: Kent

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Amazing packaging

5 months ago

Even though the product is amazing, the packaging is just out of this world too🫣

Q: e.g. Location

A: nottingham

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

A must have!

5 months ago

Have used this consistently since coming out and it holds my makeup so well. A must have!

Q: e.g. Location

A: Coventrt

Yes, I recommend this product.

Helpful?

5 out of 5 stars.

Fantastic Primer!

5 months ago

I am using this primer for a couple of weeks and for the price I am well impressed for its performance! My skin easily absorbed the product, non greasy and it works! I will definitely purchased again!

Q: e.g. Location

A: Wiltshire

Yes, I recommend this product.

Helpful?