Grippy The Serum Primer
Grippy The Serum Primer
Drip, glide, grip! 
Grippy The Serum Primer
Drip, glide, grip! Clear
Meet Grippy Serum Primer, the primer that instantly plumps and hydrates skin! This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to grip makeup for up to 24H. It’s formulated with 2% niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip!
If you have any queries about your order, speak to our friendly customer care team here.
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Glides Like Serum, Grips Makeup for up to 24H.
Meet the new Grippy Serum Primer. Just drip, glide, grip!
Compare Products
Grippy The Serum Primer | ||
|---|---|---|
| Product Format | Product Format | Product Format |
| Serum | Jelly | - |
| Finish | Finish | Finish |
| Fresh, Plumped Skin Look | Instant, Skin-Like Blur | Blurred Matte Look |
| Wear | Wear | Wear |
| Up to 24H | 24H | Up to 16H |
| Key Benefit | Key Benefit | Key Benefit |
| Ultra-Blendable, Serum-to-Grip Formula | Non-Greasy, Formulated Without Silicones | Controls Shine for Flawless Skin |
Grippy Serum FAQs
What Skin Type Is Grippy Serum Good For?
Grippy Serum Hydrating Grip Primer is good for all skin types, including sensitive skin. The plumping primer serum is allergy tested, dermatologist tested, and non-comedogenic, meaning it won’t clog your pores. Whether you need a hydrating primer for dry skin or a water-based primer for oily skin, Grippy Serum is a great choice.
Is Grippy Serum Silicone or Water-Based?
The Grippy Serum Primer is a water-based primer serum formulated without silicones. The grippy no-pill formula makes this a great choice for pairing with most foundations, but in general, water-based foundations pair best with water-based primers. Grippy Serum pairs especially well with Super Stay Lumi-Matte for extreme longwear time due to Lumi-Matte Foundation's 30-hour wear.
Can You Use Grippy Serum by Itself?
You can wear Grippy Serum by itself for the skincare benefits such as hydration and plumping, but the sticky texture may not be comfortable on its own. It’s important to note that after 20 seconds, Grippy Serum transforms into a sticky primer for gripping makeup. If you want to wear the primer alone, apply the primer serum like you would a skincare serum, then seal it with a setting spray or finishing powder.
Does Grippy Serum Clog Pores?
Maybelline New York’s Grippy Serum does not clog pores and is a non-comedogenic primer. The hydrating primer is designed to be suitable for all skin types, including sensitive skin.
What Finish Does Grippy Serum Leave?
Grippy Serum Primer has a natural, slightly dewy finish with no white cast. The primer starts out as an easy-glide serum that imparts a fresh plumped skin look. After 20 seconds, the primer serum dries down to a sticky primer that is ready to grip makeup.
Is Grippy Serum Sticky?
The Grippy Serum Hydrating Grip Primer starts out as a smooth serum during application, but it transforms into a sticky primer after 20 seconds using our Serum-to-Grip Technology. While you apply, the primer serum will glide on smoothly, but it will transform into a gripping primer perfect for gripping makeup and providing long-lasting hold. Once you apply your makeup, your face should no longer feel sticky.
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1 to 8 of 957 Reviews.
1 – 8 of 957 Reviews
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5 out of 5 stars.
a month ago
The best gripping primer. Use this with the maybelline skin tint and my make up lasts all day!
Originally posted on asos.com
5 out of 5 stars.
Amazing
a month ago
Make up sits well and I love it ! It’s not sticky at all.
Q: e.g. Location
A: Herts
Helpful?
5 out of 5 stars.
a month ago
100% worth it
Originally posted on asos.com
5 out of 5 stars.
First my primer ever !
2 months ago
Shame to say but this was my first primer ever, I didn’t feel I need one.this grippy serum just changed my days.couple of drops and my foundation stays there forever ! Can’t believe I didn’t know about it earlier
Q: e.g. Location
A: Portsmouth
Yes, I recommend this product.
Helpful?
4 out of 5 stars.
Maybelline grippy serum
2 months ago
I bought it 4 months ago and it is magestic feeling so lightweight
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
This is amazing primer
3 months ago
It sticks so much too your face trying sticking something too it. It keeper my makeup in place all day
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
I love it!
4 months ago
I fell in love with grippy! It goes on great and blend with my fit me concealer or my instant age rewind multiuse concealer. Actually if I just use grippy, and the age rewind eraser and my fit me matte+poreless powders, I don’t have to use anything else besides my tattoo eyeliner and my waterproof sky high cosmic black, or the waterproof falsies lash lift. I like to mix a few things sometimes because in my case they work better for me. But that’s all I use is Maybelline, and my eyeshadow also, I mix colors sometimes with that too. I hope that’s not to weird. But I just love your alls cosmetics!
Yes, I recommend this product.
Originally posted on maybelline.com
5 out of 5 stars.
Great primer!
5 months ago
My make up STICKS and LASTS with this primer! I love it! It also goes on so smoothly it really is a gripping product!
Yes, I recommend this product.
Helpful?
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5 out of 5 stars.
The perfect Grip
5 months ago
I honestly can’t believe how good this product is. My make up held all day long
Q: e.g. Location
A: Lincolnshire
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
It is so gripping it’s amazing!
5 months ago
Wow I was actually able to stick a lipgloss on my face thanks to this serum and wow does it grip to my makeup I couldn’t believe it!!!
Q: e.g. Location
A: Petworth
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Really good
5 months ago
Amazing primer, didn’t look cakey or peel my makeup when applying like most primers do
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Obsessed!!!
6 months ago
No better product than this!!! Such a good product!
Q: e.g. Location
A: Stoke
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Amazing primer
6 months ago
Obsessed with this primer , obsessed with the pink packaging, it instantly makes your skin look glowy while it’s gripping to the face and literally does what it says it does!
Q: e.g. Location
A: Bucks
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Great product
6 months ago
I really like the Maybelline Grippy serum!
I use it as a base before makeup and it makes my skin feel smooth with a slight tacky finish, which helps my foundation stay in place much longer.
Q: e.g. Location
A: Bridgwater
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
STAY all day
6 months ago
This primer is by far one of the best I have used. Make up sits well over the top, as it has skincare elements, my face feels hydrated too. I love this and cannot do any make up routine without this with my base.
Q: e.g. Location
A: Chorley
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Game Changer
6 months ago
I love how grippy this really is.
I saw it a lot on my fyp and was so grateful that I was kindly sent this to test out
As some one whose never used a grippy primer before I was pleasantly surprised at how well it helped my make up last all day
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Not changing back
6 months ago
I’m so glad I’ve tried this as I don’t see myself switching back to what I used to use. My makeup last so long without having to touch up.! Highly recommend
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Keeps my makeup intact even for long teaching days
6 months ago
I have been using it for quite some time now, it gives a beautiful dewy look and keeps my makeup on all day.
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
So grippy
6 months ago
Love this , great texture and grippy! Would recommend and use again
Q: e.g. Location
A: London
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Amazing product
6 months ago
Got this a couple weeks ago and it’s now part of my daily routine. Totally obsessed
Q: e.g. Location
A: Launceston
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
new staple product in my everyday routine
6 months ago
I've been obsessed with this serum since I first used it. my makeup sits perfectly on top of it and it lasts me all day when I'm out and about. definitely a new staple in my everyday routine
Q: e.g. Location
A: UK
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
6 months ago
this is a really lovely primer to combat pilling for me! i find rubbing in thicker formulas makes for bad pilling. being able to tap this onto my skin is a game changer
Product used since : 26/03/2026
Originally posted on asos.com
5 out of 5 stars.
This primer is amazing!
6 months ago
Makes my makeup last all day and I love that it’s a primer and skincare hybrid, it includes niacinamide which my skin loves!!
Q: e.g. Location
A: Lincoln
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Hydrating primer
6 months ago
Such an amazing primer, my makeup lasted well and will be adding this to cart every time
Q: e.g. Location
A: London
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Best grip for all-day makeup!
6 months ago
I love how this serum keeps my foundation in place all day long. The tacky texture is perfect for gripping makeup, and the niacinamide makes my skin look so healthy and glowy. Definitely a new favorite!
Q: e.g. Location
A: London
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Great product that will make sure your make up dob
6 months ago
Absolutely love love love this product! My make up lasts all day and night whilst also leaving a gorgeous glow
Q: e.g. Location
A: North east
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
6 months ago
Amazing primer!
Originally posted on asos.com
4 out of 5 stars.
Maybelline Serum Primer
6 months ago
Love this primer gives my face abit of a glow, as it had skincare in there, but also keeps my makeup on my face for ages which i love.
Q: e.g. Location
A: Birmingham
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Obsessed!!!!
6 months ago
Such a stunning product. Skin care & primer all in one! Skin feels amazing and make up doesn’t move!
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
So silky!
6 months ago
Feels really silky when applying to the skin, turns super sticky!
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Obsessed after first use!
6 months ago
I’ve only used this once so far but I’m already obsessed. It gives the perfect grippy base for makeup—my foundation applied so smoothly and stayed in place all day without separating or going patchy.
It feels lightweight on the skin and not sticky in a heavy way, just enough to really hold onto your makeup. My skin still looked fresh and slightly glowy by the end of the day too.
If this is how it performs after one use, I’m really excited to keep using it. So far, definitely impressed!
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
A very grippy primer
6 months ago
Struggle to get my make up to last but this made it last through a full day of travelling - trains, planes and long coach transfers. Nice texture to apply to the skin and then goes very tacky.
Q: e.g. Location
A: Cheshire
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Best. Primer. Ever.
6 months ago
I’ve gone through 2 bottles of this in the last year - and I use it allll the time. You could genuinely apply this and stick your phone to your face afterwards. It has a beautiful texture which then transforms to a truly gripping primer. o love the bottle as it’s pink and it just looks so pretty. I’ve used top end primers and honestly, they just don’t compare to this.
Q: e.g. Location
A: West Sussex
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Gripping
6 months ago
So grippy leaves skin feeling so hydrated and keeps makeup in place all day
Q: e.g. Location
A: Manchester
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
The best primer
6 months ago
Brilliant primer - Always stuggled to find a good primer and finally got this one! Its feels great on my skin, hold my makeup so well and gives it a bouncy feel and the pink bottle is beautiful
Q: e.g. Location
A: Northamptonshire
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Amazing
6 months ago
I received this to try and it’s so good keeps my make up on all day! Unreal
Q: e.g. Location
A: Solihull
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
The best grippy primer!!
7 months ago
This is my absolute favourite grippy primer!! My makeup sits so much better on my face and lasts so much longer!!
Q: e.g. Location
A: Runcorn
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
The BEST hydrating base
7 months ago
The best primer ever it’s so hydrating is skincare and prep in one it’s so easy to use it last so long. I actually have multiple that I’ve brought as well because it just is a total necessity in my make up
Q: e.g. Location
A: Kent
Yes, I recommend this product.
Helpful?