Lifter Serum Concealer
Lifter Serum Concealer
Brightening concealer, full coverage that is so skin-like it's undetectable. 
Lifter Serum Concealer
Brightening concealer, full coverage that is so skin-like it's undetectable. 20
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Experience the brightening power of Maybelline's Lifter Concealer, made with 78% skincaring base.
This high-performance concealer, infused with a brightening serum formula, delivers bright, full coverage that seamlessly blends into the skin for an undetectable finish. It effortlessly conceals dark circles, imperfections, and blemishes, leaving you with a naturally radiant complexion and a lifted look.
Clinically tested to brighten the look of undereyes instantly and over time, this serum-infused formula is powered by 2% peptide blend and caffeine.
Pair it with other products of the Lifter family, for a full lifted glowy look:
- Lifter Plump & Glow Foundationfor a brightened, plumped skin look.
- Lifter Stix to naturally sculpt your look.
If you have any queries about your order, speak to our friendly customer care team here.
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Meet your new weapon against dark circles!
Discover how to use Lifter Concealer, for a flawless and radiant look
Compare Products
Lifter Serum Concealer | ||
|---|---|---|
| Coverage | Coverage | Coverage |
| Full | Natural - Medium | Medium |
| Finish | Finish | Finish |
| Radiant finish | Natural | Moisturizing Finish |
| Wear | Wear | Wear |
| Up to 12H | Up to 12H | Up to 12H |
| Key Benefit | Key Benefit | Key Benefit |
| 24H hydration + brightens under-eyes | Non-Comedogenic | Cushion Applicator + Hassle Free |
Complete the look
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1 to 8 of 152 Reviews.
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4 out of 5 stars.
Great concealer
25 days ago
A really good concealer that had a creamy application and satin finish, enjoyed it so much on most days just used this rather than foundation. Overall did not notice any major oxidation which was perfect and lasted throughout the day would recommend!
Yes, I recommend this product.
Helpful?
3 out of 5 stars.
Medium coverage
a month ago
decent everyday concealer. It has a lightweight, creamy texture that blends easily and gives a natural-looking finish. It brightens the under-eye area well, but I found the coverage to be more medium than full, so it doesn't completely hide darker circles or blemishes. It wears reasonably well throughout the day, although I noticed a little creasing after a few hours
Originally posted on Lifter Concealer, Shade: 20
Helpful?
4 out of 5 stars.
Great concealer
a month ago
This concealer provides coverage that reduces the appearance of imperfections. Its texture allows for blending into the skin without caking, and it maintains its finish for a reasonable duration. Super buildable too!
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Perfect concealer
3 months ago
Absolutely adore this concealer - it is amazing at covering acne and brightening under eyes (which is my primary use for this concealer)
The shade range is fantastic and works well against many skin tones
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
4 out of 5 stars.
Concealer
3 months ago
The concealer is quite nice overall. It blends well and feels lightweight on the skin. Coverage is decent for everyday wear and it sits nicely without looking too cakey. It’s alright and does the job well.
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Looks super natural and has great coverage
4 months ago
I recently tried the Maybelline Lift and Plump Concealer and ended up loving how lightweight and natural it looks on my skin. It blends out really easily and gives great coverage without looking cakey or settling into fine lines. I noticed my under-eye area looked brighter and smoother almost instantly, and the formula stayed fresh for hours without creasing too much.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Good option
7 months ago
I actually found that i really liked this product. Previously ive only ever used concealer from elf which i personally found too be too dark and orange tinted but i like this one. I found that it's not oranged toned and not too dark or light but still able to match to my pale skin which i liked.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
extremely hydrating formula
7 months ago
the concealer formula is amazing for dry skin people since the formula is extremely hydrating and has medium coverage. i’d highly recommend this product to friends and family around me and id definitely be re buying it for myself.
Yes, I recommend this product.
Helpful?
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5 out of 5 stars.
Full coverage concealer
7 months ago
Really nice concealer very full coverage I really like it i definitely recommend this to others. I use it when I do a full glam and it looks so nice and I get compliments on it and doesn’t crease at all
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Seamless blend
8 months ago
The Maybelline Lifter Concealer is a high-performance complexion product designed to brighten, smooth, and conceal imperfections with ease. Its creamy formula offers medium to full coverage while maintaining a natural, radiant finish. It blends effortlessly into the skin, making it especially effective for under-eye areas, blemishes, and uneven skin tone.
One of its standout features is how lightweight it feels despite its coverage. The concealer does not settle into fine lines or appear cakey, even after several hours of wear. Its hydrating formula helps keep the under-eye area looking fresh and lifted rather than dry or creased.
The applicator allows for precise placement, making it easy to control how much product is applied. It works well both alone and over foundation, and it layers beautifully without disturbing base makeup. Overall, the Maybelline Lifter Concealer delivers a smooth, brightened look while remaining comfortable and long-lasting, making it an excellent addition to any makeup routine.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
4 out of 5 stars.
Great concealer
8 months ago
Great concealer, I did choose a shade that's a tiny bit too dark ,but I can work with it just fine . It has a great consistency and coverage , doesn't sit into fine lines or crack , but definitely needs to be set so your under eye area doesn't feel "creamy"
Yes, I recommend this product.
Helpful?
4 out of 5 stars.
Great Coverage, but Can Settle into Fine Lines
8 months ago
This is a really good everyday concealer.The shade 05 is a great match for my light skin tone and does a fantastic job of instantly brightening my under-eye area and covering blemishes.Great Coverage, but Can Settle into Fine Lines
Helpful?
5 out of 5 stars.
Blooming awesome
8 months ago
Yet another awesome product
This concealer is so good, it has a lovely little applicator, it glides on like a dream, hiding all blemishes amazingly, it does seem a bit thick at 1st but when blended it covers so well
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
4 out of 5 stars.
Full coverage
8 months ago
Maybelline lifer full coverage serum concealer- it is a really good concealer but I did get it in a side too light for me but it’s good for brightening. It has a nice applicator which is different but it applies the product nicely - it is definitely full coverage
Helpful?
5 out of 5 stars.
Love it
8 months ago
Always use Maybelline concealer. The best one is something new. It’s not heavy a medium coverage. There’s plenty of shades to choose from the shade is a bit light for my skin tone. But that’s my fault entirely. I can still use it to brighten the eyes
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Great coverage
8 months ago
Shade 15 is a fair, light shade, perfect for pale skin tones and works really well for me. It offers full coverage and is so easy to apply and blend . It's hydrating and prevents a cakey or heavy look. The Formula is creamy, smooth, easy to blend, and doesn't cling to dryness. This concealer is perfect for people with dry skin or fine lines who need a hydrating concealer. Thanks to the hyaluronic acid that it contains it feels comfortable on my skin and hydrates the area where I use it . It delivers full coverage and little goes a long way.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Wow!
8 months ago
Personal opinions on this concealer: I think this is an amazing concealer for daily use as it blends easily and isn’t patchy or dry. It also doesn’t wrinkle or crease which is amazing, Maybelline does it again.
Helpful?
5 out of 5 stars.
Brightens up under my eyes very well
8 months ago
This concealer texture is creamy and thick. It feels lightweight and a little goes a long way. It brightens up the skin under my eyes and other imperfections on my face. It is blendable and has a good coverage.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
4 out of 5 stars.
Bright and awake under-eyes
8 months ago
It comes in a sleek, lightweight tube that feels really easy to hold and precise when applying. The applicator wand is soft and slightly angled, which makes it super easy to target the under-eye area and blemishes without overdoing it. When I apply it, the formula glides on smoothly and blends effortlessly, covering dark circles and imperfections evenly without tugging at the skin. It brightens the under-eye area nicely, giving a fresh, awake look while still feeling very natural. It feels lightweight and comfortable all day, without settling into fine lines or looking cakey. I’ve noticed it stays put for hours, keeping the under-eye area looking smooth and radiant. Overall, it gives great coverage with a natural, lifted finish that doesn’t feel heavy, making it perfect for everyday wear.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
So lightweight but full coverage
8 months ago
the concealer is high coverage but yet hydrating!! You get full coverage with 2% peptides for brighter under eyes! It has an angled XL tip so extra precise application and let me tell how how a little goes a long way!! Perfect to cover dark circles but also great for blemishes as it's a long lasting formula!
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
So good
8 months ago
This feels so hydrating on my under eyes but doesn’t slip around or go patchy like lots of my hydrating concealers do. It doesn’t crease and stays in place. It gives brilliant coverage and I can’t be without it now.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Full coverage
8 months ago
I don’t often try drugstore concealer as they always crease. However this one has surprised me! This product is thick but once applied to the eyes, it doesn’t feel heavy at all. It is buildable and gives full coverage without looking cakey
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Creamy and great coverage
8 months ago
Lovely concealer with great coverage. The applicator is lovely and allows the product to go on smoothly and with control. Product is thick without being cakey so covers up blemishes and dark circles well. Foundation layers easily with it.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
Lovely
8 months ago
This serum concealer has a nice smooth texture. The wand has a big soft sponge on the end which is perfect in size. It feels sooo soft when applying on the skin. Shade 15 is very pale however I’ve mixed this with shade 45 and it’s the perfect shade. It doesn’t crease or crack and conceals imperfections very well. I’m super impressed.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Amazing
8 months ago
Full coverage! Colour correcting is amazing. Only a few dabs of product are needed so it’s lasting me ages. Would definitely repurchase this product and recommend to anyone else who is interested. Loved it
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Gorgeous
8 months ago
Amazing, full coverage live how it brightens my under eyes, Will definitely be re purchasing when it runs out and it was the perfect shade for a tanned skin tone! Love so muchhh highllyyy recommend!!!
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Best Drugstore Concealer
8 months ago
This concealer has quickly become my favorite for covering dark circles and brightening up my under-eyes. Shade 20 is spot-on for me — it cancels out tiredness without being too stark. It’s creamy but not greasy, and a little goes a long way. I do like to set it with a bit of powder because it can crease a bit over time, but overall it gives such a fresh, awake look.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
Concealer
8 months ago
I really liked this concealer and it feels smooth and covers really well, almost like a full-coverage product. Even when I set it with powder, it didn’t look cakey at all, which I loved. It lasted me over 7 hours, keeping my under eye bright and fresh, so I didn’t have to touch up constantly. Overall, it was simple to use and really effective, definitely a solid go to for long days.
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
amazing product!
8 months ago
This is so good! The applicator makes it really easy to apply especially under the eyes. The concealer is lightweight but mostly full coverage so it doesn’t feel heavy on your face. The shades are pretty accurate and this is an amazing product
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
The Maybelline Lifter Concealer
8 months ago
creamy, liquid concealer designed to brighten, conceal dark circles, and blur imperfections, all while feeling lightweight and hydrating. It’s part of Maybelline’s Lifter line and features skincare-inspired ingredients like peptides and caffeine to help smooth and refresh the under-eye area as you wear it.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
4 out of 5 stars.
great product!
8 months ago
I really like using this concealer. The shade was a little too light for me to use every day but it worked great as an under eye brightner. It was long lasting and didn't crease throughout the day. great product!
Originally posted on Lifter Concealer, Shade: 20
Helpful?
5 out of 5 stars.
Shade made for me
8 months ago
I really like the Lifter Concealer in Shade 05 — it gives great coverage while still feeling lightweight and natural on my skin. It blends easily and brightens up my under-eye area without looking cakey. The formula feels smooth and comfortable all day, and the shade matches me well, giving just the right amount of lift without looking too light or too dark. It’s become a staple in my everyday makeup routine!
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Lightweight and nice consistency
8 months ago
This concealer is so lightweight you cant even feel it on your skin, it has a nice consistency and dries out so smooth as its easy to blend. I havent had any problems with creasing so far so im happy with it.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Best drugstore concealer on the current market!
8 months ago
This is a medium-full coverage concealer and blends like a dream! It’s buildable and I use it as a brightening concealer!!
I love the design of the applicator, it’s quite unique and makes it easier to apply under my eyes.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
4 out of 5 stars.
Lovely and Brightening
8 months ago
This concealer is perfect for brightening dark circles. I got a shade lighter than i usually would and it is perfect for making me look awake! One thing i would say is that it’s for full coverage girlies for sure! I am a very light face make up person so took me a while to get the balance right as its a very thick formula and a little goes along way!
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
4 out of 5 stars.
Good concealer
8 months ago
The concealer seems medium coverage with a natural skin finish. It blends really nice on the skin and doesn't seem to stick to dry spots. Minimal creasing occurred. If you have oily skin though, powder might need to be applied to set it.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 15
Helpful?
5 out of 5 stars.
Good
8 months ago
Maybelline concealer is a reliable and affordable option that delivers great results for everyday makeup. The formula blends easily into the skin and provides good coverage for dark circles, blemishes, and redness without feeling heavy or cakey.
Yes, I recommend this product.
Originally posted on Lifter Concealer, Shade: 20
Helpful?
4 out of 5 stars.
Concealer
8 months ago
Great texture and silky finish for the concealer with very good coverage. The colour was a bit too dark however but layered with my foundation it looked fine. I love the stay and wear of the formula as it lasted all day .
Originally posted on Lifter Concealer, Shade: 20
Helpful?
