I recently tried the Maybelline Lift and Plump Concealer and ended up loving how lightweight and natural it looks on my skin. It blends out really easily and gives great coverage without looking cakey or settling into fine lines. I noticed my under-eye area looked brighter and smoother almost instantly, and the formula stayed fresh for hours without creasing too much.
Lifter Serum Concealer
20
By clicking on this button, you are about enter an augmented reality visual experience.
Experience the brightening power of Maybelline's Lifter Concealer, made with 78% skincaring base.
This high-performance concealer, infused with a brightening serum formula, delivers bright, full coverage that seamlessly blends into the skin for an undetectable finish. It effortlessly conceals dark circles, imperfections, and blemishes, leaving you with a naturally radiant complexion and a lifted look.
Clinically tested to brighten the look of undereyes instantly and over time, this serum-infused formula is powered by 2% peptide blend and caffeine.
Pair it with other products of the Lifter family, for a full lifted glowy look:
- Lifter Plump & Glow Foundationfor a brightened, plumped skin look.
- Lifter Stix to naturally sculpt your look.
If you have any queries about your order, speak to our friendly customer care team here.
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
- Brightening and hydrating power: made with 78% skincaring base with 2% peptide blend and caffeine. 24H hydration.
- Full coverage: completely covers dark circles, blemishes, and other imperfections.
- Seamless blend: The formula blends into your skin so well that it's undetectable.
- Lightweight feel: so light and skin-like you'll forget you're wearing it.
- Natural finish: It leaves you with a naturally radiant look.
- Use the XL applicator and angled tip for all over application, and to precisely target undereyes, creases and inner corners.
- Bring brightness in strategic placements and get a lifted look!
- After applying, blend with a thin brush.
AQUA / WATER / EAU ● ETHYLHEXYL PALMITATE ● HYDROGENATED POLYISOBUTENE ● GLYCERIN ● PROPANEDIOL ● SORBITAN ISOSTEARATE ● PROPYLENE GLYCOL ● SYNTHETIC FLUORPHLOGOPITE ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ● CAFFEINE ● POLYBUTENE ● PHENOXYETHANOL ● DISTEARDIMONIUM HECTORITE ● DISODIUM STEAROYL GLUTAMATE ● MAGNESIUM SULFATE ● BUTYLENE GLYCOL ● SILICA SILYLATE ● CHLORPHENESIN ● PARAFFIN ● ASCORBYL GLUCOSIDE ● ETHYLHEXYLGLYCERIN ● ALUMINUM HYDROXIDE ● TOCOPHEROL ● TRISODIUM ETHYLENEDIAMINE DISUCCINATE ● POLYETHYLENE ● CARBOMER ● SODIUM LACTATE ● POLYSORBATE 20 ● SODIUM HYALURONATE ● SILICA ● KAOLIN ● PALMITOYL TRIPEPTIDE-1 ● PALMITOYL TETRAPEPTIDE-7 ●
MAY CONTAIN:
CI 77891 / TITANIUM DIOXIDE ● CI 77491, CI 77492, CI 77499 / IRON OXIDES ● CI 77288 / CHROMIUM OXIDE GREENS ● CI 77007 / ULTRAMARINES ●
1/4 Clinically tested to brighten undereyes
The formula helps to improve the overall appearance of your undereyes, reducing the look of dark circles and fine lines, and brightening instantly and over time.
2/4 Instant and lasting hydration
Formula that hydrates instantly and over time.
Provides all day wear for a lifted, radiant skin look. 3/4 POWERED BY 2% PEPTIDES + CAFFEINE
This high-performance skin concealer is powered by 2% peptide blend and caffeine. Together, these ingredients work to deliver a more radiant and awakened appearance.
4/4 Get the full glowy lifted look
Pair with Lifter Pump & Glow Foundation and Lifter Stix for a lifted, glowy look that visibly improves your skin!
Meet your new weapon against dark circles!

00:00:00 Meet your new secret weapon against dark circles.
00:00:04 Lifter concealer from Maybelline New York. The angled tip gets right into the creases and inner corners, and the large applicator makes all over application easy.
00:00:11 Lifter concealer has 2% peptides for brighter under eyes instantly and over time.
00:00:16 We're talking bright full coverage that's so skin-like, it's undetectable.
00:00:20 Add this makeup to your skincare routine.
00:00:23 Pair it with Lifter Foundation for a brightened, plumped skin look and Lifter Stix to naturally sculpt your look.
Say hello to flawless, bright coverage.


Compare Products
![]() 4.6 4.6 out of 5 stars. 147 reviews | ||
|---|---|---|
| Coverage | Coverage | Coverage |
| Full | Natural - Medium | Medium |
| Finish | Finish | Finish |
| Radiant finish | Natural | Moisturizing Finish |
| Wear | Wear | Wear |
| Up to 12H | Up to 12H | Up to 12H |
| Key Benefit | Key Benefit | Key Benefit |
| 24H hydration + brightens under-eyes | Non-Comedogenic | Cushion Applicator + Hassle Free |
Complete the look
- New
Lifter Stix Multi-Use Face Stick4.64.6 out of 5 stars. 73 reviews8 ShadesBuy now Lifter Stix Multi-Use Face Stick - New
Lifter Plump and Glow Foundation4.14.1 out of 5 stars. 120 reviews18 ShadesBuy now Lifter Plump and Glow Foundation
Reviews
Rating Snapshot
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 days agoLooks super natural and has great coverage
- Received an incentive for this review
- Yes
Originally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 3 months agoGood option
I actually found that i really liked this product. Previously ive only ever used concealer from elf which i personally found too be too dark and orange tinted but i like this one. I found that it's not oranged toned and not too dark or light but still able to match to my pale skin which i liked.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 3 months agoextremely hydrating formula
the concealer formula is amazing for dry skin people since the formula is extremely hydrating and has medium coverage. i’d highly recommend this product to friends and family around me and id definitely be re buying it for myself.
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 4 months agoFull coverage concealer
Really nice concealer very full coverage I really like it i definitely recommend this to others. I use it when I do a full glam and it looks so nice and I get compliments on it and doesn’t crease at all
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 4 months agoSeamless blend
The Maybelline Lifter Concealer is a high-performance complexion product designed to brighten, smooth, and conceal imperfections with ease. Its creamy formula offers medium to full coverage while maintaining a natural, radiant finish. It blends effortlessly into the skin, making it especially effective for under-eye areas, blemishes, and uneven skin tone.
One of its standout features is how lightweight it feels despite its coverage. The concealer does not settle into fine lines or appear cakey, even after several hours of wear. Its hydrating formula helps keep the under-eye area looking fresh and lifted rather than dry or creased.
The applicator allows for precise placement, making it easy to control how much product is applied. It works well both alone and over foundation, and it layers beautifully without disturbing base makeup. Overall, the Maybelline Lifter Concealer delivers a smooth, brightened look while remaining comfortable and long-lasting, making it an excellent addition to any makeup routine.- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoGreat concealer
Great concealer, I did choose a shade that's a tiny bit too dark ,but I can work with it just fine . It has a great consistency and coverage , doesn't sit into fine lines or crack , but definitely needs to be set so your under eye area doesn't feel "creamy"
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoGreat Coverage, but Can Settle into Fine Lines
This is a really good everyday concealer.The shade 05 is a great match for my light skin tone and does a fantastic job of instantly brightening my under-eye area and covering blemishes.Great Coverage, but Can Settle into Fine Lines
- Received an incentive for this review
- Yes
Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoBlooming awesome
Yet another awesome product
This concealer is so good, it has a lovely little applicator, it glides on like a dream, hiding all blemishes amazingly, it does seem a bit thick at 1st but when blended it covers so well- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoFull coverage
Maybelline lifer full coverage serum concealer- it is a really good concealer but I did get it in a side too light for me but it’s good for brightening. It has a nice applicator which is different but it applies the product nicely - it is definitely full coverage
Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoLove it
Always use Maybelline concealer. The best one is something new. It’s not heavy a medium coverage. There’s plenty of shades to choose from the shade is a bit light for my skin tone. But that’s my fault entirely. I can still use it to brighten the eyes
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoGreat coverage
Shade 15 is a fair, light shade, perfect for pale skin tones and works really well for me. It offers full coverage and is so easy to apply and blend . It's hydrating and prevents a cakey or heavy look. The Formula is creamy, smooth, easy to blend, and doesn't cling to dryness. This concealer is perfect for people with dry skin or fine lines who need a hydrating concealer. Thanks to the hyaluronic acid that it contains it feels comfortable on my skin and hydrates the area where I use it . It delivers full coverage and little goes a long way.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoWow!
Personal opinions on this concealer: I think this is an amazing concealer for daily use as it blends easily and isn’t patchy or dry. It also doesn’t wrinkle or crease which is amazing, Maybelline does it again.
- Received an incentive for this review
- Yes
Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoBrightens up under my eyes very well
This concealer texture is creamy and thick. It feels lightweight and a little goes a long way. It brightens up the skin under my eyes and other imperfections on my face. It is blendable and has a good coverage.
- Received an incentive for this review
- Yes
Originally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoBright and awake under-eyes
It comes in a sleek, lightweight tube that feels really easy to hold and precise when applying. The applicator wand is soft and slightly angled, which makes it super easy to target the under-eye area and blemishes without overdoing it. When I apply it, the formula glides on smoothly and blends effortlessly, covering dark circles and imperfections evenly without tugging at the skin. It brightens the under-eye area nicely, giving a fresh, awake look while still feeling very natural. It feels lightweight and comfortable all day, without settling into fine lines or looking cakey. I’ve noticed it stays put for hours, keeping the under-eye area looking smooth and radiant. Overall, it gives great coverage with a natural, lifted finish that doesn’t feel heavy, making it perfect for everyday wear.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoSo lightweight but full coverage
the concealer is high coverage but yet hydrating!! You get full coverage with 2% peptides for brighter under eyes! It has an angled XL tip so extra precise application and let me tell how how a little goes a long way!! Perfect to cover dark circles but also great for blemishes as it's a long lasting formula!
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoSo good
This feels so hydrating on my under eyes but doesn’t slip around or go patchy like lots of my hydrating concealers do. It doesn’t crease and stays in place. It gives brilliant coverage and I can’t be without it now.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoFull coverage
I don’t often try drugstore concealer as they always crease. However this one has surprised me! This product is thick but once applied to the eyes, it doesn’t feel heavy at all. It is buildable and gives full coverage without looking cakey
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoCreamy and great coverage
Lovely concealer with great coverage. The applicator is lovely and allows the product to go on smoothly and with control. Product is thick without being cakey so covers up blemishes and dark circles well. Foundation layers easily with it.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.Anonymous· 5 months agoLovely
This serum concealer has a nice smooth texture. The wand has a big soft sponge on the end which is perfect in size. It feels sooo soft when applying on the skin. Shade 15 is very pale however I’ve mixed this with shade 45 and it’s the perfect shade. It doesn’t crease or crack and conceals imperfections very well. I’m super impressed.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoAmazing
Full coverage! Colour correcting is amazing. Only a few dabs of product are needed so it’s lasting me ages. Would definitely repurchase this product and recommend to anyone else who is interested. Loved it
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoGorgeous
Amazing, full coverage live how it brightens my under eyes, Will definitely be re purchasing when it runs out and it was the perfect shade for a tanned skin tone! Love so muchhh highllyyy recommend!!!
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoBest Drugstore Concealer
This concealer has quickly become my favorite for covering dark circles and brightening up my under-eyes. Shade 20 is spot-on for me — it cancels out tiredness without being too stark. It’s creamy but not greasy, and a little goes a long way. I do like to set it with a bit of powder because it can crease a bit over time, but overall it gives such a fresh, awake look.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoConcealer
I really liked this concealer and it feels smooth and covers really well, almost like a full-coverage product. Even when I set it with powder, it didn’t look cakey at all, which I loved. It lasted me over 7 hours, keeping my under eye bright and fresh, so I didn’t have to touch up constantly. Overall, it was simple to use and really effective, definitely a solid go to for long days.
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoamazing product!
This is so good! The applicator makes it really easy to apply especially under the eyes. The concealer is lightweight but mostly full coverage so it doesn’t feel heavy on your face. The shades are pretty accurate and this is an amazing product
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoThe Maybelline Lifter Concealer
creamy, liquid concealer designed to brighten, conceal dark circles, and blur imperfections, all while feeling lightweight and hydrating. It’s part of Maybelline’s Lifter line and features skincare-inspired ingredients like peptides and caffeine to help smooth and refresh the under-eye area as you wear it.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agogreat product!
I really like using this concealer. The shade was a little too light for me to use every day but it worked great as an under eye brightner. It was long lasting and didn't crease throughout the day. great product!
- Received an incentive for this review
- Yes
Originally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoShade made for me
I really like the Lifter Concealer in Shade 05 — it gives great coverage while still feeling lightweight and natural on my skin. It blends easily and brightens up my under-eye area without looking cakey. The formula feels smooth and comfortable all day, and the shade matches me well, giving just the right amount of lift without looking too light or too dark. It’s become a staple in my everyday makeup routine!
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoLightweight and nice consistency
This concealer is so lightweight you cant even feel it on your skin, it has a nice consistency and dries out so smooth as its easy to blend. I havent had any problems with creasing so far so im happy with it.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoBest drugstore concealer on the current market!
This is a medium-full coverage concealer and blends like a dream! It’s buildable and I use it as a brightening concealer!!
I love the design of the applicator, it’s quite unique and makes it easier to apply under my eyes.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoLovely and Brightening
This concealer is perfect for brightening dark circles. I got a shade lighter than i usually would and it is perfect for making me look awake! One thing i would say is that it’s for full coverage girlies for sure! I am a very light face make up person so took me a while to get the balance right as its a very thick formula and a little goes along way!
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoGood concealer
The concealer seems medium coverage with a natural skin finish. It blends really nice on the skin and doesn't seem to stick to dry spots. Minimal creasing occurred. If you have oily skin though, powder might need to be applied to set it.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoGood
Maybelline concealer is a reliable and affordable option that delivers great results for everyday makeup. The formula blends easily into the skin and provides good coverage for dark circles, blemishes, and redness without feeling heavy or cakey.
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoConcealer
Great texture and silky finish for the concealer with very good coverage. The colour was a bit too dark however but layered with my foundation it looked fine. I love the stay and wear of the formula as it lasted all day .
- Received an incentive for this review
- Yes
Originally posted on Lifter Concealer, Shade: 20Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoConcealer
I have tried the new Maybelline concealer and unfortunately the shade is a bit too light for me. It has medium to full coverage and a matte finish, but it might be too drying if you have dry skin or dry under eyes
- Received an incentive for this review
- Yes
Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoAmazing coverage
I was really eager to try this concealer as I am a huge fan of the eraser concealer and I can say this did not disappoint! Its full coverage but feels super lightweight which I has been amazing for covering my dark circles with feeling as though my eyes are being weighed down by my concealer. It's also not cakey which is amazing and it makes my under eyes look super smooth. It feels hydrating and its really long lasting, this is definitely a good go to especially for the price it is!
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 15Helpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 4 out of 5 stars.· 5 months agoGreat!
Love this Serum Concealer, it’s been my go to for a bright, smooth under eye look. It blends really well, and gives high coverage without creasing. It also makes my skin feel hydrated. The applicator is a unique shape but I like it.
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoI love this concealer
This concealer is so so good. I love that it’s serum based it gives me a very nice and subtle look it looks like my skin but better. It also provides the coverage I need whilst doing that which is perfect
- Received an incentive for this review
- Yes
Recommends this product✔ YesHelpful?
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- ⊞ Received Free Product
★★★★★ ★★★★★ 5 out of 5 stars.· 5 months agoShade 20
Finding a concealer that works for very fair, neutral skin is difficult, but this one is perfect. Shade 20 leans slightly cool with a tiny hint of yellow, which balances well on neutral skin tones. The coverage is great, and I like that the formula is on the thicker side without feeling heavy.
I also really appreciate how little this concealer oxidises. In the photo, you can see it straight after application, after a few minutes, and once blended, there’s barely any change. The camera pulls it slightly more yellow, but in real life it matches neutral skin tones extremely well. Amazing quality for the price
- Received an incentive for this review
- Yes
Recommends this product✔ YesOriginally posted on Lifter Concealer, Shade: 20Helpful?














