Instant Eraser Eye Mult-Use  CONCEALER

Instant Eraser Eye Mult-Use  CONCEALER
Instantly erases lines and creases!
 
Instant Eraser Eye Mult-Use  CONCEALER
Instantly erases lines and creases!
 

    Cool Ivory - 95

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    Instant Age Rewind® Eraser Treatment Makeup. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles.



    If you have any queries about your order, speak to our friendly customer care team here. 



    No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.

    maybelline instant age rewind concealer thumbnail 2025

    SEE THE TRANSFORMATION

    Fake 8 hours of sleep in under a minute and get rid of dark circles with the best concealer for under eyes.
    maybelline iar concealer beauty look before image
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    Reviews

    Rating Snapshot

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    406 reviews with 5 stars.
    178 reviews with 4 stars.
    53 reviews with 3 stars.
    11 reviews with 2 stars.
    33 reviews with 1 star.

    Overall Rating

    4.3

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    Most Helpful Favorable Review

    Will never use another concealer

    7 years ago
    As a homeschooling mom of a 5 year old i constantly have bags under my eye this has literally changed the way i do my make up and is so amazing on my skin i will always use this the before and after says it all
    46 people found this helpful
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    Most Helpful Critical Review

    Great Concealer but

    5 years ago
    I have brought at least 15 of these over the time and I really think they are one of the best concealers around but this is the 4th one I have had where the clicking part at the top to dispense the concealer turns around but does not dispense so I have a whole tube but am unable to use it, I have kept one which I could send to you if you would send another to me as it is the only thing which puts me off buying them.
    110 people found this helpful
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    1 to 8 of 681 Reviews.
    1 – 8 of 681 Reviews
    • Most Helpful
    • Highest to Lowest Rating
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    • Most Recent
    12 days ago
    As nudes, its much darker than I thought it would be. I'll use it in the summer with a tan maybe, but that'll be next year. I'm not particularly fair skinned, but this is darker than my foundation. not ideal.

    Originally posted on asos.com

    Waste of Money

    26 days ago
    Cannot use as nothing comes out into the sponge, so complete waste of my money. Have purchased before so gutted.

    No, I do not recommend this product.

    Helpful?
    2 months ago
    Even from the first use item was very dry and tiny amount of product is coming out . Wast of money

    Originally posted on asos.com

    Great concealer

    3 months ago
    Great texture, natural coverage

    Yes, I recommend this product.

    Originally posted on asos.com

    Great product

    3 months ago
    Great product not too thick like lot concealer, great sponge for applying. For price it’s best concealer I purchased

    Yes, I recommend this product.

    Originally posted on asos.com

    Amazing concealer

    4 months ago
    I’ve been really impressed with this concealer—it offers great coverage without feeling heavy on the skin. It blends easily and does a good job of brightening under the eyes while also covering blemishes and redness. The formula is smooth and doesn’t crease too much throughout the day, especially if you set it lightly with powder. It’s also affordable, which makes it a great everyday option. Overall, a solid drugstore concealer that performs just as well as some higher-end brands!
    Q: e.g. Location
    A: Kent

    Yes, I recommend this product.

    Helpful?
    4 months ago
    Love this!!

    Originally posted on asos.com

    Maybelline instant age rewind

    5 months ago
    I’ve been using the Maybelline Instant Age Rewind Concealer and I can see why it’s so popular. The formula is lightweight but still gives really nice medium coverage, especially under the eyes. It brightens my under-eye area without looking heavy or cakey, and it blends out easily with a sponge or even just fingers. I like that it has a slightly hydrating feel, so it doesn’t cling to dry patches or settle too much into fine lines. The sponge applicator makes it quick and easy to apply, although it can get a bit messy over time. It works well for everyday makeup and gives a natural, fresh finish rather than full glam coverage. I’ve also noticed it lasts pretty well throughout the day without creasing too much. Overall, it’s a reliable, affordable concealer that’s great for daily use—especially if you want something lightweight, brightening, and easy to apply.
    Q: e.g. Location
    A: Birmingham

    Yes, I recommend this product.

    Helpful?

    Reviews

    Rating Snapshot

    Select a row below to filter reviews.
    406 reviews with 5 stars.
    178 reviews with 4 stars.
    53 reviews with 3 stars.
    11 reviews with 2 stars.
    33 reviews with 1 star.

    Overall Rating

    4.3

    Review this Product

    Select to rate the item with 1 star. This action will open submission form.
    Select to rate the item with 2 stars. This action will open submission form.
    Select to rate the item with 3 stars. This action will open submission form.
    Select to rate the item with 4 stars. This action will open submission form.
    Select to rate the item with 5 stars. This action will open submission form.
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    Most Helpful Favorable Review

    Will never use another concealer

    7 years ago
    As a homeschooling mom of a 5 year old i constantly have bags under my eye this has literally changed the way i do my make up and is so amazing on my skin i will always use this the before and after says it all
    46 people found this helpful
    Show Reviews:

    Most Helpful Critical Review

    Great Concealer but

    5 years ago
    I have brought at least 15 of these over the time and I really think they are one of the best concealers around but this is the 4th one I have had where the clicking part at the top to dispense the concealer turns around but does not dispense so I have a whole tube but am unable to use it, I have kept one which I could send to you if you would send another to me as it is the only thing which puts me off buying them.
    110 people found this helpful
    Show Reviews:

    Filter Reviews

    • 1 star
    • 2 stars
    • 3 stars
    • 4 stars
    • 5 stars
    • English (United States)
    • English (United Kingdom)
    • Show non-incentivised reviews
    9 to 38 of 681 Reviews.
    1 – 30 of 681 Reviews
    • Most Helpful
    • Highest to Lowest Rating
    • Lowest to Highest Rating
    • Most Recent

    Dark u dress say goodbye

    5 months ago
    Absolutely love this concealer. I have super dark under eyes. I’m really dry eyes and this just works perfectly.
    Q: e.g. Location
    A: Sheffield

    Yes, I recommend this product.

    Helpful?

    One product, so many uses!

    5 months ago
    The Maybelline Instant Eraser Concealer is honestly one of the most versatile products in my makeup bag. Not only does it brighten under the eyes and cover dark circles, but you can also use it to: 💄 Conceal blemishes and redness ✨ Brighten the inner corners of the eyes 📐 Highlight the high points of the face 🧴 Prime your eyelids before eyeshadow 🪄 Clean up lipstick or sharpen your brows The sponge applicator makes it super quick and easy to apply, and the formula blends seamlessly for that smooth, brightened finish. Perfect for everyday makeup or a quick touch-up on the go!
    Q: e.g. Location
    A: Scotland
    Helpful?

    It works

    5 months ago
    It covers everything so well. Great for high colour, spots etc. Also great unfer the eyes, of course - just make sure you've moisturised/used an eye cream before and let it soak in first.

    Yes, I recommend this product.

    Helpful?

    love love love

    5 months ago
    i love this concealer and the consistency/ coverage is so good
    Q: e.g. Location
    A: london

    Yes, I recommend this product.

    Helpful?

    Maybelline instant eraser concealer

    5 months ago
    I brought this not long ago. And loving this. To cover up under eyes and above by my nose etc many more. On face and neck. It amazing 12 hours wear and also resistant creasing and I love it smooth coverage

    Yes, I recommend this product.

    Helpful?

    Magic

    5 months ago
    I love this product. The best concealer I ever used. The coverage is 10/10. So easy to apply and it can be used in many ways.

    Yes, I recommend this product.

    Helpful?

    Waitttt I get why people hype this up now

    5 months ago
    I can’t believe it’s taken me this long go try this product! I’m blown away! So hydrating, long wearing and just stunning! I highly recommend!!
    Q: e.g. Location
    A: London

    Yes, I recommend this product.

    Helpful?

    Love it

    5 months ago
    I’m absolutely obsessed !! It’s so lightweight and doesn’t cake on the face - love the fluffy head too
    Q: e.g. Location
    A: Scotland

    Yes, I recommend this product.

    Helpful?

    Now a staple

    5 months ago
    This is an incredible concealer! Now a permanent fixture in my makeup bag! You won’t regret it x

    Yes, I recommend this product.

    Helpful?
    6 months ago
    Maybelline, ma vie! Do I need to say it again? The best concealer of all time. 10/10 — chef’s kiss. My dream concealer.

    Yes, I recommend this product.

    Helpful?

    It works!

    7 months ago
    I am 65 yo with fair, freckly skin (red hair now turned pure white). I apply with the sponge and then use my concealer brush to lightly blend. The ONLY concealer Ty does not sit in fine lines and wrinkles. A great price as well and is a great product.
    Q: e.g. Location
    A: Wiltshire

    Yes, I recommend this product.

    Helpful?

    Rubbish applicator !

    8 months ago
    Really rubbish applicator the sponge came off making it literally unusable - I had to CUT it in half to actually use ! Won’t be purchasing again - at least make the product where it’s easy to use
    Q: e.g. Location
    A: Bristol

    No, I do not recommend this product.

    Helpful?

    Wonderful product but flawed applicator

    10 months ago
    I really love this product and have finally found a colour that suits my skin. HOWEVER, of the many that I have bought, almost all of the sponge applicators have broken away from the tube, leaving the remaining product unusable. Please do something to rectify this.
    Q: e.g. Location
    A: United Kingdom

    Yes, I recommend this product.

    Helpful?

    Dried up Rubbish!!

    10 months ago
    Not happy at all with this one. Dried up inside content s. Don't waste your money.

    No, I do not recommend this product.

    Originally posted on Argos.co.uk

    Great product, colour too pale

    10 months ago
    I ordered the wrong shade, love the product and it'll do the job but will need to be darkened with foundation.

    Yes, I recommend this product.

    Originally posted on asos.com

    Colour changed and ruined :(

    10 months ago
    Maybelline have changed the colour to 6 shades darker in the neautraliser shade, warning do not buy if you want it to match the old colour.

    No, I do not recommend this product.

    Originally posted on asos.com

    Can’t get it to dispense

    11 months ago
    Packaging hard to open, then spent half an hour twisting but nothing has come out. Would not recommend

    No, I do not recommend this product.

    Helpful?
    Response from Maybelline:
    11 months ago
    Consumer Care Center
    Hey! We're sorry to hear you're having trouble with your Eraser Eye Concealer. We're happy to help, give us a call at 800-944-0730 and provide case number 43026309. Our customer service team is available Monday through Friday, 9:00 am to 5:30 pm ET. Talk soon!

    Concealer

    11 months ago
    I love this product, it is a staple in my make up and a constant repurchase everytime. Love the coverage, the way it makes my skin look and just lovely.

    Yes, I recommend this product.

    Originally posted on asos.com

    Brilliant dupe

    a year ago
    Love this to brighten my eyes under foundation. I can no longer afford YSL touché eclaite and I find this does the job for a fraction of the price.

    Yes, I recommend this product.

    Originally posted on asos.com

    My go-to

    a year ago
    My go to every day concealer. Can use it so conceal or highlight

    Yes, I recommend this product.

    Originally posted on asos.com

    Won’t use anything else

    a year ago
    Works well on top of makeup, or just as a quick fix to cover dark circles. Blends well.

    Yes, I recommend this product.

    Originally posted on asos.com

    Seamless concealer

    a year ago
    Very easy to apply

    Yes, I recommend this product.

    Originally posted on asos.com

    not all its cracked up to be -

    a year ago
    So much hype I couldn't wait to try this product which came with a strong security sticker which ruined an expensive manicure trying to remove this . When I did eventually to to the product half an hour later I was disappointed in the texture and found after an hour or so it looked very drying. I will in any event be boycotting any maybelline products that has this ridiculous security tag for a £10 product .
    Q: e.g. Location
    A: Central London

    No, I do not recommend this product.

    Helpful?

    Waste of money

    a year ago
    I bought this a few weeks ago.Used it a few times and then it nothing. Surely it can't be empty? Won't be buying it again
    Q: e.g. Location
    A: North west

    No, I do not recommend this product.

    Helpful?

    Product failing to issue from unit

    a year ago
    Great colour and application but THIS product frequently (having ordered many times) does not click to make the product flow…instead the collar just rotates meaning no product comes out. This needs to be investigated by the manufacturer if you could pass this on…

    Originally posted on asos.com

    Really nice

    a year ago
    My old trusty conceler love it good value for money nice for everyday use

    Yes, I recommend this product.

    Originally posted on asos.com

    Absolute rubbish!

    a year ago
    I bought this product after the concealer with the brush was discontinued. It is absolute rubbish! Firstly, it is almost impossible to remove the packaging, I cut my finger trying to open it, even using scissors! It is impossible to get the make up out of the tube. Like othe reviewers, I have tried everything, but without success. So I am returning the product to Boots for a refund, as it is not fit for purpose. I bought this concealer instead of the the concealer, as it was supposed to be shade 2 (nude) like the old product with the brush. However, that is not the case; it is much darker. I was going to buy the "pencil" style concealer instead, but couldn't find a corresponding shade to nude. Why Maybelline decided to change a very successful product (with the small brush applicator) to one with a sponge tip and change the available shades, is beyond me; if it's not broken, don't "fix" it!!
    Q: e.g. Location
    A: N Ireland

    No, I do not recommend this product.

    Helpful?

    Covers blemishes really well

    a year ago
    It’s easy to apply.Its smooth and covers blemishes very well.

    Originally posted on asos.com

    Rubbish

    a year ago
    Rubbish packaging, impossible to get it to work. I bought it after watching a make up artist use it who said it was a great product but I didn’t get to find out
    Q: e.g. Location
    A: Uk

    No, I do not recommend this product.

    Helpful?

    Absolute must have!

    a year ago
    This is my absolute go to concealer! Covers blemishes great and I use a darker shade for contouring! It’s a must have in my makeup up bag! I sometimes use a bit more when I want minimal makeup on rather than foundation! I find with a good moisturiser it doesn’t dry my skin out!

    Yes, I recommend this product.

    Originally posted on Home Tester Club