Master Ink Liquid Eyeliner

I have used the gel pot eyeliner for 12 years now and loved it never had an issue. It was perfect and creamy ro apply and would last all day even in water. But this new formula is way to dry to where I cant even apply it and hurts to apply it then flakes off so easily so I have to reapply multiple times a day. Please bring back the old formula. It never dried out and was creamy and would last till the last bit of the jar.

I discovered this product when I was a teenager and have worn it almost every day of my life since (I’m in my thirties now). For almost 20 years, it was PERFECT, and I truly planned to wear it for the rest of my life. I had never once considered even testing another eyeliner, it was literally the ideal version and I was fully devoted to it. Sadly I am now in the market for a new gel-pot eyeliner because this new formula is complete garbage. The old formula would glide on easily, with the perfect balance of thickness and creaminess, it was perfectly opaque and would last ALL DAY through anything — rain, sweat, tears, swimming in the ocean. The new formula is a battle to even apply. It’s far too thick, yet also dry, it doesn’t adhere to the brush well, and it goes on like a nightmare. It doesn’t seem to want to stick to the skin, it’s impossible to get a nice clear, crisp line, it’s so thick yet applies pale and immediately dries out. It takes so long and so many attempts to try to get a clear, crisp line that you have to go over the line multiple times and each new pass causes the existing layers to flake off in nasty dry bits that get all over the rest of my face. It actually physically hurts to apply now because I have to use such force and go over it so many times, causing me to poke and prod my eyelids in a way that is definitely going to contribute to wrinkles. Prior to this formula change my only complaint had ever been when they changed the brush design (the new one is WAY too thick for precision application), but I mitigated that by just holding onto one of the original brushes and using it with each new pot. It’s lasted me years at this point— years of DAILY use— but this new formula is so bad that I have to DIG into it and work it so much to get it creamy enough to just barely stick to the brush, that it’s starting to break my old brush. I’m truly so sad and disappointed.

If I could give 0 stars Why change the formula I’ve been using this for years, I have to bin the new formula waste of money it’s unusable can’t even get it on the brush, now I have to for another one

I was the no.1 recommender for this eyeliner back in the day. Sadly the new formula is not only terrible but it is honestly unusual, gritty, dries on skin in clumps?? Leading it to break away, cannot put it on the waterline anymore. Not smooth or creamy, and even causes irritation. It's unusable. I had never had to rehydrate the old eyeliner, but you can't even hydrate this one. At first it was jusy clumpy?? Hard to get a nice amount on the brush, which was also better in the old eyeliner as it was just a brush and easy to hold, great quality, never dried up either because of the cap and no sponge end which gets annoying. I'm not sure why this eyeliner was ever changed to be honest as I heard nothing but raving reviews and even people thanking me for showing them a gel eyeliner that was beyond great quality that wouldn't break their wallets.

Came out of the package completely dry, hard as a rock, and in the shape of like a perfect cylinder pellet. It doesn’t look like it was ever usable. I’ve never seen a dried up gel liner look like that. Like the pot wasn’t even touched, they just plopped a black plastic disc in there and called it eyeliner. You won’t get a full refund back for it. It’s a waste of money and honestly, I feel scammed. I even tried rehydrating it and that was pointless. Threw it away and took the L. Maybelline is falling off for sure. I used to use this product back in the day and it was fine, obviously they don’t care anymore. Sincerely, a hurt eyeliner girly. RIP maybelline.

This new formula is garbage. It’s no longer smooth or easy to apply, and by the afternoon my eyes feel irritated enough that I have to wash my face early.

I genuinely can’t believe Maybelline changed the formula, assumed customers wouldn’t notice, and then ignored the feedback. That’s a great way to destroy brand trust.

I’ve been using the original gel eyeliner since 2008/2009. I loved it so much that I always kept backups — one at the office, one in my travel bag, one in my gym bag. It was reliable, creamy, and never caused irritation.

Now I’m forced to find a different gel eyeliner entirely, and I won’t be returning to Maybelline. If the quality dropped this much on a hero product, I have to assume it’s happening across the line.

The new formula is horrible. I’ve used Maybelline’s gel liner for years and always loved it, but the recent version is completely different. It applies poorly and now leaves my eyelids feeling itchy and dry. Please bring back the original formula.

I used to adore this eyeliner, up until I just bought it again at the same price as last time, only to discover that it had HALF THE AMOUNT OF PRODUCT??? And not just that, the apparently new formula is so dry I can't even get a ducking line, let alone a wing with that stuff. Utterly, completely disappointed, I really want my money back