Superstay Active Wear Full Coverage 30 Hour Long-lasting Liquid Foundation

  • 01 Alabaster

  • 02 Naked Ivory

  • 03 True Ivory

  • 05 Light Beige

  • 07 Classic Nude

  • 10 Ivory

  • 20 Cameo

  • 21 Nude Beige

  • 22 Light Bisque

  • 28 Soft Beige

  • 30 Sand

  • 31 Warm Nude

  • 32 Golden

  • 34 Soft Bronze

  • 36 Warm Sun

  • 40 Fawn

  • 48 Sun Beige

  • 60 Caramel

  • 70 Cocoa

  • 75 Mocha

01 Alabaster

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Combat the clock for up to 30-hour performance with this active long lasting foundation that feels lightweight and breathable. It's transfer-resistant, water-resistant and sweat-resistant. When it comes to high-pigment foundation with a weightless, natural finish, this comfortable matte foundation goes above and beyond to transform the look of your skin. It features an oil-free formula that doesn't clog pores and is dermatologist tested. For all skin types.


Full coverage foundation that sets new standards with up to 30H performance wear.
Active wear foundation: transfer-resistant, water-resistant and sweat-resistant.
Get a seamless matte foundation look that evens out and camouflages the appearance of skin imperfections.
This high-pigment transfer resistant foundation glides onto the skin and leaves a lightweight, matte finish that lasts all day.
Suitable for all skin types

How to use/apply

Apply smoothly and evenly to your face and blend with your fingertips (or a makeup applicator of choice) for a flawless, long-lasting result.
Superstay Active Wear Full Coverage 30 Hour Long-lasting Liquid Foundation


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    Rated 2 out of 5 by from Cakey So cakey, can go patchy, nothing like the 24 hour one
    Date published: 2021-04-13
    Rated 5 out of 5 by from Holy grail One of the best drugstore foundations I’ve ever used. Such a lovely shade and the coverage is amazing, it covers my acne scars really well and I’ve even gotten compliments on my skin wearing this
    Date published: 2021-04-12
    Rated 2 out of 5 by from Left confused I was originally gonna come on here and give it a shocking review about drying way to quick and being quite thick. However after mixing it with my 'fit me' foundation it blended so much better, and looks alright. So now I don't know what to think.
    Date published: 2021-04-12
    Rated 1 out of 5 by from Awful new formula, made me break out I loved the superstay 24h, it was amazing for the price. Saw this and didn’t think much would have changed so bought it. This new formula is AWFUL. It’s so dry and makes it hard to blend it. Tried with a brush and beauty blender both look gross in the end. Tried with different moisturisers and primers and no change. And worst of all it made me break out quite bad. All over my cheeks. No foundation has done that to me in years! Even wearing a mask daily for 12 hours hasn’t done what this horrible foundation has done to me! Stay away from it!
    Date published: 2021-04-12
    Rated 1 out of 5 by from Bring back old 24hr! This one is the worst I’ve used so far. Nothing comparing to old 24hr stay I’ve used for years. Thick , patchy , hard to blend - just awful.
    Date published: 2021-04-10
    Rated 1 out of 5 by from Disaster Maybelline , please bring 24hr superstay back ! This one is mistake - so thick it blocks the nozzle , dries before you have the chance to blend it on your face , patchy and horrible. So far worst I’ve ever used. I was the fan of old 24hr superstay , buying it on regular basis but this one doesn’t even compare. Horrible !
    Date published: 2021-04-10
    Rated 1 out of 5 by from 30hr for what? So just like that, the 24HR foundation can no longer be found? This new 30HR foundation is really dry and the shade is not the same as before. It's so dry. Hard to blend into skin. Why?!!! PLEASE BRING BACK THE 24HR FOUNDATION or at least let us have a choice. It used to be perfect. Not happy.
    Date published: 2021-04-10
    Rated 1 out of 5 by from Awful, sets too quickly and impossible to blend Saw a make up artist raving about this so I bought it. It's the worst foundation i've ever used. It sets SO quickly and is impossible to blend so you get very patchy coverage - unless you cake yourself in it. It's got the most horrible, thick consistency and set into my pores on my nose - I haven't even got particularly large pores either. Horrible foundation for the price. I've tried it with a primer, without one, no powder and with powder and it just looks horrible and goes so patchy after a couple of hours wearing it.
    Date published: 2021-04-08
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