Superstay Active Wear Full Coverage 30 Hour Long-lasting Liquid Foundation

  • Alabaster

  • Naked Ivory

  • True Ivory

  • Light Beige

  • Classic Nude

  • Ivory

  • Cameo

  • Nude Beige

  • Light Bisque

  • Soft Beige

  • Sand

  • Warm Nude

  • Golden

  • Soft Bronze

  • Warm Sun

  • Fawn

  • Sun Beige

  • Caramel

  • Cocoa

  • Mocha


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Combat the clock for up to 30-hour performance with this active long lasting foundation that feels lightweight and breathable. It's transfer-resistant, water-resistant and sweat-resistant. When it comes to high-pigment foundation with a weightless, natural finish, this comfortable matte foundation goes above and beyond to transform the look of your skin. It features an oil-free formula that doesn't clog pores and is dermatologist tested. For all skin types.


Full coverage foundation that sets new standards with up to 30H performance wear.
Active wear foundation: transfer-resistant, water-resistant and sweat-resistant.
Get a seamless matte foundation look that evens out and camouflages the appearance of skin imperfections.
This high-pigment transfer resistant foundation glides onto the skin and leaves a lightweight, matte finish that lasts all day.
Suitable for all skin types

How to use/apply

Apply smoothly and evenly to your face and blend with your fingertips (or a makeup applicator of choice) for a flawless, long-lasting result.
Superstay Active Wear Full Coverage 30 Hour Long-lasting Liquid Foundation


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    Rated 3 out of 5 by from Mmm Not as gr8 as expected it to be, colour ok ish but defo use a bronzer to make it pop!
    Date published: 2021-07-10
    Rated 2 out of 5 by from patchy it balls up like crazy over all of my primers and wont blend with a damp sponge or a buffing brush, and then even when ive got it to work for me,after a few hours it starts separating and going oily. i was really hoping this would work but i feel like ive wasted my money. coverage is good though if it doesnt ball up, separate or go oily on you
    Date published: 2021-07-10
    Rated 3 out of 5 by from ITS ALRIGHT.. i’ve been looking for a new go to foundation and i seen this new one in boots so i decided to pick it up.. based on the reviews i apply it with a damp beauty blender as i go along, it seems to work and apply easily and beautifully, full coverage, looks great. but when i apply my powders, that’s when everything starts to go downhill. i got the shade warm sun and whenever i try to set my under eyes it leaves a horrible grey cast, same with my bronzers and contour shades. i know the foundation is the problem because it doesn’t usually do this. even blush looks grey. skin looked oily about 5 hours after wearing it and my skin type is dry! such a pity. will say it held up wearing a mask though !
    Date published: 2021-07-03
    Rated 1 out of 5 by from Disgusting I'm absolutely disgusted, my favourite and the only foundation I ever use, ye have absolutely destroyed and ruined it!!! All it is now is cakey crappy gunk, why in gods name do ye try and fix something that is broken, I'd rather pay double the price for something I can use then have to throw it in the bin, I'm absolutely sickened over it, maybelline ye should be ashamed because I certainly am ashamed of ye. Definitely will not be buying anymore of yer pure rubbish products.
    Date published: 2021-07-03
    Rated 1 out of 5 by from shockingly bad!! I have not come across a worse foundation in years! dries your skin out, cakes within seconds of applying it! I DON NOT RECOMMEND IT
    Date published: 2021-06-30
    Rated 1 out of 5 by from Dry cakey foundation. Not the superstay 24 I bought this thinking it was the same as the superstay 24hour and it isn't at all. For a matte foundation the original worked well on my dry skin but this is super cakey and sinks into all your fine lines and pores. I even tried it again mixing it with a moisturiser and an illuminator in hopes of making it more glowy and to find a way to up the product as I hate throwing away makeup. But it's still cakey and I look older than I am and very dry. Won't re-purchase.
    Date published: 2021-06-28
    Rated 1 out of 5 by from BRING BACK 24hr STAY WORST FOUNDATION EVER I bought this foundation as I thought it was the same as the 24hr stay but different packaging. However I was shocked when I started applying it and it wouldn’t blend!!! I was so cakey and dried so quickly. Even the shade I usually get with is different with this one so I looked like a patchy, cakey, masked ghost. Absolutely hate hate hateeeeeee this foundation!! I was a regular buyer of the 24hr stay and now I have to find another foundation. Very upset they changed it! Your loss Maybelline, your going to loose ALOT of customers!
    Date published: 2021-06-22
    Rated 1 out of 5 by from A big disappointment I bought this foundation a few months ago as the other was discontinued, got the same shade as before and couldn't have been more disappointed!. I absolutely loved the 24 hour one, it was so flawless, long lasting and high quality. I used to use it daily and for special events as it was so on point. This is a blotchy watery formula, had to go in a few times to get desired coverage and is the most drying foundation I have ever tried, you have to blend super quick. Definitely does not live up it's 'high pigmentation' claim . Also your colour will not be the same in this range. I always used fawn in the previous one and the fawn in this makes me look pasty and is very lighter than original. I don't understand why Maybelline would change such a successful product and make a poorer version of it. So gutted have to look for an alternative now. Please bring original back!!!!
    Date published: 2021-06-19
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