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New!
Why you'll love it
What it is
INTENSE COLOR, up to 24-hour wear4 lasting shades
Benefits
Now gel reinvents liner:- Oil-free formula holds highly concentrated pigments in a clear gel base
- Smudge-proof and waterproof
- Intense line for lasting drama
- Suitable for sensitive eyes and ophthalmologist-tested
- Contact lens safe
How to use/apply
DEFINED LOOKDefine – In small strokes, glide liner across lash line from inner to outer corner.
DRAMATIC LOOK
Define - In small strokes, glide liner across lash line from inner to outer corner.
Enhance – Extend and thicken line from outer corner up towards brow; wing out for extra drama.
Removes easily with Expert Eyes® Moisturizing Eye Makeup Remover.
What it is
INTENSE COLOR, up to 24-hour wear4 lasting shades
Benefits
Now gel reinvents liner:- Oil-free formula holds highly concentrated pigments in a clear gel base
- Smudge-proof and waterproof
- Intense line for lasting drama
- Suitable for sensitive eyes and ophthalmologist-tested
- Contact lens safe
How to use/apply
DEFINED LOOKDefine – In small strokes, glide liner across lash line from inner to outer corner.
DRAMATIC LOOK
Define - In small strokes, glide liner across lash line from inner to outer corner.
Enhance – Extend and thicken line from outer corner up towards brow; wing out for extra drama.
Removes easily with Expert Eyes® Moisturizing Eye Makeup Remover.
What it is
INTENSE COLOR, up to 24-hour wear4 lasting shades
Benefits
Now gel reinvents liner:- Oil-free formula holds highly concentrated pigments in a clear gel base
- Smudge-proof and waterproof
- Intense line for lasting drama
- Suitable for sensitive eyes and ophthalmologist-tested
- Contact lens safe
How to use/apply
DEFINED LOOKDefine – In small strokes, glide liner across lash line from inner to outer corner.
DRAMATIC LOOK
Define - In small strokes, glide liner across lash line from inner to outer corner.
Enhance – Extend and thicken line from outer corner up towards brow; wing out for extra drama.
Removes easily with Expert Eyes® Moisturizing Eye Makeup Remover.
-
Tips
Get The Look
Create the perfect graphic arrow liner look
Discover More
Rated 5 out of
5
by
Lily07 from
Long lasting!
This is the most easiest eyeliner to use, I have tried so many but this one gives the best results! It is so long lasting and easy to apply but it is still easy to remove.
Date published: 2020-10-12
Rated 5 out of
5
by
Khadejakhanum from
Favourite Eyeliner
This is by far the best eyeliner on the market from the drugstore. For me personally it even beats the high end gel liners that I have used. It’s incredibly creamy and super easy to use and very very black which is what I love! I use it for eyeliner, base for my eyeshadow and even sometimes in my waterline as I find gels last longer throughout the day as opposed to pencils. I stopped wearing eyeliner but since discovering this product I’ve been wearing eyeliner religiously!
Date published: 2020-10-11
Rated 5 out of
5
by
BeautyQueen from
The Best Highstreet Liner
I stock this gel liner in my artist kit because it is up there with my favourite products. It is so versatile, it can be easily applied as a liner to the top lid, put in the waterline to create a dramtic look and also pat and blended on the lid to create a smokey eye followed by a dusting of black eyeshadow to further the blend. This gel liner will not transfer if it has been left to set unless you are wearing a tacky base underneath it. For further security, black eyeshadow can be placed on top of the liner to give it that jet black, flawless liner look.
Date published: 2020-10-11
Rated 5 out of
5
by
Tayxoxo from
Incredible
I don’t usually write reviews BUT this stuff is incredible for putting in the waterline, it’s SO black and literally stays ALLLLL day!! I’ve been on the hunt for a good eyeliner for my waterline every since my holy grail got discontinued but this has definitely just replaced it! Better than any pencil/ gel pencil I’ve tried. It’s fabulous. Stays even better than the famous Marc Jacob pencils
Date published: 2020-10-07
Rated 5 out of
5
by
Jackie232 from
Easy to apply
Just started using this, love it! Brush and gel easy to apply and looks great! Wish I could get it in a blue or green.
Date published: 2020-08-30
Rated 5 out of
5
by
Anonymous from
Small but great impact.
Small but great impact.
So, it’s very very small, majority of the little glass jar with how cute it is, is atleast 80% just glass, only 20% of it is product but wow does it go a hella long way. I did a gothic makeup look with this gel liner and I only used a tiny tiny bit and it covered most of the look, i only did the details with a felt liner for more precision. Really impressed, and it’s more waterproof than any of the other liners I have that claim to be waterproof! Not shiny and pure black. Just perfect. If you want to see more my Instagram is SnowCrazyFrenzy, thanks for reading my review.
Date published: 2020-08-24
Rated 5 out of
5
by
Khushi123 from
Amazing
I bought this last week and result was amazing.First time I try gel eyeliner and result is just amazing, before buying this I was in doubt I should buy this or not.But I give one try to this eyeliner and it's unbelievable.i like it and it's long lasting.I love it.
Date published: 2020-08-09
Rated 5 out of
5
by
Miss J from
My favourite gel liner
Great gel liner at amazing price! In my opinion the best liner you can buy on the high street, smooth formula and comes with a thin brush to apply.
Date published: 2020-07-16
