Lifter Plump and Glow Foundation
Lifter Plump and Glow Foundation
Plumping & brightening skincaring foundation, clinically proven. 
Lifter Plump and Glow Foundation
Plumping & brightening skincaring foundation, clinically proven. 102
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Discover Maybelline's Lifter Plump & Glow Foundation, a revolutionary makeup-skincare hybrid. This foundation boasts a 90% skin-loving base, supercharged with 2% Niacinamide and Hyaluronic Acid.
Clinically tested to plump and brighten the look of skin instantly and over time.
Pair it with other products of the Lifter family, for a full lifted glowy look:
- Lifter Serum Concealer for bright and hydrated undereyes.
- Lifter Stix to naturally sculpt your look.
If you have any queries about your order, speak to our friendly customer care team here.
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
90% SKINCARING BASE FOR A GLOWY, PLUMP SKIN LOOK.
Meet the new Lifter Plump & Glow Foundation.
Compare Products
Lifter Plump and Glow Foundation | |
|---|---|
| Coverage | Coverage |
| Medium buildable coverage | Medium |
| Finish | Finish |
| Plump, brightened skin look | Matte |
| Key Benefit | Key Benefit |
| Plump + brightens | Breathable and Lightweight |
Complete the look
LIFTER PLUMP & GLOW FOUNDATION MAKEUP FREQUENTLY ASKED QUESTIONS
Should I use a foundation with hyaluronic acid?
Yes, using a foundation with hyaluronic acid is ideal for maintaining smooth, hydrated, and plump-looking skin both instantly and over time. With a 90% skincare base that contains hyaluronic acid, Maybelline Lifter Plump & Glow Foundation delivers long-lasting hydration and visibly smoother, more radiant skin instantly and even after makeup is removed with continued use.
Do I need niacinamide in my foundation?
Using a foundation with niacinamide can offer noticeable benefits for your skin. Niacinamide is a multitasking skincare ingredient known for brightening dull skin, smoothing uneven texture, and reducing the look of pores. A skincare-infused foundation with niacinamide, like Maybelline Lifter Plump & Glow Foundation, leaves skin looking smoother, more even, and naturally radiant.
How long does Lifter Plump & Glow Foundation last?
Lifter Plump & Glow Foundation delivers hydration and a radiant finish for up to 24 hours. For even more staying power, consider using a hydrating primer like Grippy Serum™ before your foundation application.
How do I find my Lifter Plump & Glow Foundation shade?
Lifter Plump & Glow Foundation comes in 24 diverse shades to suit all skin tones and undertones. To find your perfect match, we recommend using our Foundation Finder and Virtual Try-On Studio to get real-time feedback. You can also take a look at our guide on how to find a foundation shade for your skin tone.
Where can I buy Maybelline Lifter Plump & Glow Foundation?
You can buy Maybelline Lifter Plump & Glow Foundation online through retailers like Amazon and Ulta, at your local drugstores like CVS or Walgreens, or at a major retail chain like Walmart or Target. Click the “Buy Now” button above to find an online retailer or click “Find a Store” to find a store near you where you can purchase our best foundation makeup.
Reviews
Most Helpful Favorable Review
5 out of 5 stars.
One of a kind
9 months ago
I am a super pale girl with rosacea, pink undertones and oily/dry combo skin. To find something that suits me so well is incredibly rare. This foundation is amazing! Feels super light on the face, medium coverage, and not cracking or drying like other foundations tend to do!
23 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Looks oily on application and coverage is poor
4 years ago
I bought this to replace the dream matte mousse product which I loved. This is a poor alternative. My skin is normal with oily t-zone and I found this unsuitable.
3 people found this helpful
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1 to 8 of 120 Reviews.
1 – 8 of 120 Reviews
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- Most Helpful
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- Most Recent
4 out of 5 stars.
is this a sub for Radiant Dream?
2 months ago
Please help me find an alternative to the Radiant Dream 01 since you have delisted it. [
Sad Face]
Q: e.g. Location
A: glasgow
Yes, I recommend this product.
Helpful?
1 out of 5 stars.
Lifter plump & glow foundation
6 months ago
1* is generous. I have tried every which way of applying. With fingers, with sponge, with brush. Moisturiser then primer no primer. Nothing helps. Although the colour looked right on my wrist in the shop it is so far of my face colour it looks clammy on. This foundation finds any dry spot. Sits in pores I didnt know I had and leaves lines when I smile! I'd previously been using meroda colour change foundation which is brilliant but I was trying to save some money.
No, I do not recommend this product.
Helpful?
5 out of 5 stars.
Lifter foundation
6 months ago
I absolutely love this foundation it’s so hydrating, it’s easy to use you only need a small amount and the shade 117 is perfect would highly recommend
Q: e.g. Location
A: Manchester
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Best foundation ever
8 months ago
My new go to foundation, an amazing dupe of the discontinued Charlotte Tilbury light wonder foundation, so lightweight and glowy with the perfect amount of coverage and smoothing effect
Q: e.g. Location
A: Liverpool
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
One of a kind
9 months ago
I am a super pale girl with rosacea, pink undertones and oily/dry combo skin. To find something that suits me so well is incredibly rare. This foundation is amazing! Feels super light on the face, medium coverage, and not cracking or drying like other foundations tend to do!
Helpful?
5 out of 5 stars.
Great foundation
a year ago
Love this foundation, makes my skin look flawless
Yes, I recommend this product.
Product used since : 30/09/2025
Originally posted on asos.com
5 out of 5 stars.
Full coverage foundation
a year ago
Up there with the best of foundations, great affordable foundation with full coverage
Product used since : 25/02/2026
Originally posted on asos.com
5 out of 5 stars.
Great product
a year ago
Best foundation at the price.
Originally posted on asos.com
Reviews
Most Helpful Favorable Review
5 out of 5 stars.
One of a kind
9 months ago
I am a super pale girl with rosacea, pink undertones and oily/dry combo skin. To find something that suits me so well is incredibly rare. This foundation is amazing! Feels super light on the face, medium coverage, and not cracking or drying like other foundations tend to do!
23 people found this helpful
Show Reviews:
Most Helpful Critical Review
1 out of 5 stars.
Looks oily on application and coverage is poor
4 years ago
I bought this to replace the dream matte mousse product which I loved. This is a poor alternative. My skin is normal with oily t-zone and I found this unsuitable.
3 people found this helpful
Show Reviews:
Filter Reviews
Rating
- 1 star
- 2 stars
- 3 stars
- 4 stars
- 5 stars
Locale
- English (United States)
- English (United Kingdom)
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9 to 38 of 120 Reviews.
1 – 30 of 120 Reviews
Most Recent
- Most Helpful
- Highest to Lowest Rating
- Lowest to Highest Rating
- Most Recent
5 out of 5 stars.
Love it
a year ago
My ultimate favourite foundation , it’s perfect for my dry skin, and it has the perfect amount of coverage. It covers my redness but isn’t cakey and heavy
Yes, I recommend this product.
Product used since : 14/08/2025
Originally posted on asos.com
1 out of 5 stars.
Not great coverage
3 years ago
I bought this to try out and found it very thick and colour was very unnatural
No, I do not recommend this product.
Originally posted on asos.com
3 out of 5 stars.
Not as good as I’d hoped.
3 years ago
Sadly this isn’t as full coverage as I’d hoped and not buildable. It’ll be okay if you already have great skin.
No, I do not recommend this product.
Originally posted on asos.com
4 out of 5 stars.
Okay
3 years ago
Leaves you with a little diffidence but leaves a nice pink stain after
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Light weight and perfect colour
3 years ago
Always struggle to find the right foundation as a redhead but this is such a good color match and so cheap compared to the one i was using before
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Perfect everyday makeup
3 years ago
I use this foundation for work/casual outings, and it’s perfect! Stays on all day, would always recommend
Originally posted on asos.com
5 out of 5 stars.
095 is fantastic for neutral-toned porcelain skin.
3 years ago
This foundation works universally well with a variety of skincare, including SPFs, fixing and setting products. It has worked better for me than high-end alternatives, with a genuinely buildable and non-cakey formula, the perfect natural finish and an unbeaten shade match. I use 095 in winter.
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Perfect!
3 years ago
I’ve used this make and colour for years. I’ve tried other foundations, but I always go back to this one!
Yes, I recommend this product.
Originally posted on asos.com
1 out of 5 stars.
Looks oily on application and coverage is poor
4 years ago
I bought this to replace the dream matte mousse product which I loved. This is a poor alternative. My skin is normal with oily t-zone and I found this unsuitable.
Q: e.g. Location
A: Derby
No, I do not recommend this product.
Helpful?
5 out of 5 stars.
Very value
4 years ago
I bought this for substitute but it’s now my main product
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
The best foundation ever
4 years ago
Lightweight. Coverage. What more could you ask for!!
Yes, I recommend this product.
Originally posted on asos.com
3 out of 5 stars.
Not full tube
4 years ago
I really like this foundation, I use it a lot, the only thing that bothers me is the fact the tubes aren't full, they're only half way, if that. There's no way there's 30ml in those tubes if they're only filled less than half way
Q: e.g. Location
A: South Yorkshire
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Game changer!
4 years ago
Love this foundation! I usually wear MAC studio fix but thought id try something with slightly lighter coverage but didnt want to spend a lot. Its a great buildable even coverage, plenty of shades and great on my combination skin. Great value product
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Nice
4 years ago
This foundation makes my skin look healthy. It’s better to apply with hands.
Yes, I recommend this product.
Originally posted on asos.com
3 out of 5 stars.
Dry and doesn't spread
4 years ago
I bought this after reading lots of positive reviews. I have combination skin and this product made my skin very dry and it was impossible to spread over your face. Disappointing
No, I do not recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Great item
4 years ago
Perfect shade. Always purchases from here and I’m always happy
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Nice
4 years ago
Not quite my colour match I’m medium deep Afro Caribbean by the time I add powder it’s look good
Originally posted on Argos.co.uk
5 out of 5 stars.
Best budget foundation on the market
5 years ago
I'm 50 and knocks 10 yrs off me . Buildable lush coverage .. absolutely awesome
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Great
5 years ago
I love this foundation!! It's not too matte i have normal to dry skin, it works well with my skin. I would highly recommend.
Yes, I recommend this product.
Originally posted on asos.com
3 out of 5 stars.
Make up
5 years ago
Was hoping for better quality from maybelline.. but the coverage isn't great won't buy again
No, I do not recommend this product.
Originally posted on asos.com
4 out of 5 stars.
Great for day to day
5 years ago
This is my day time foundation. Goes on smoothly and doesn’t crepe up on the forehead or under the eyes. It’s a light to medium coverage.
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Good matte coverage
5 years ago
Good matte coverage, colour seems true to advertised
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Perfect foundation for my skin. No breakouts, easy to blend and sets matted
5 years ago
Does exactly what it says, I worked out the right shade for me and it works perfectly!
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Cheap and good
5 years ago
I quite liked this foundation. I did not know my shade and tried this and I’m quite impressed for the price. Would defo recommend.
Yes, I recommend this product.
Originally posted on asos.com
4 out of 5 stars.
Doesn’t what it says! And an absolute bargain!
5 years ago
Tried this out recently and it really does what it says on the bottle - leaves skin feeling matte & poreless! It is very smooth and lightweight, and stays the same all day with no shininess or change. It’s an absolute bargain for £6 and I love it! It hasn’t lightish/medium coverage. My only qualm would be that it is easy transferable on points of contact. For example, I wear a hat and have a fringe and it comes off there. Other than that, brilliant!
Q: e.g. Location
A: Leeds
Yes, I recommend this product.
Helpful?
5 out of 5 stars.
Great Product
5 years ago
This is a great drugstore foundation, flawless finish.
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Matte finish
5 years ago
Recently bought but the perfect finish that’s matte for my oily skin is effortless
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Great
5 years ago
Exactly what I wanted ! Perfect definitely i will order again
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
Great value for money!
5 years ago
I’ve been using Fit me foundation for a few years now and what I like most about it is its decent coverage, smooth and easy application. The formula is not too thick so I don’t feel like I’ve added an extra layer to my skin. The price is great too.
Yes, I recommend this product.
Originally posted on asos.com
5 out of 5 stars.
AMAZING!
5 years ago
The colour matches perfectly. It looks so gloomy and lightweight. Perfect for any weather. Very please with my purchase and highly recommend it. Was ready to collect the next morning.
Yes, I recommend this product.
Originally posted on Argos.co.uk