• Master Ink in Black Matte
  • Master Ink in Black Matte
  • Master Ink in Black Matte
  • Master Ink in Glossy Satin
  • Master Ink in Glossy Satin
  • Master Ink in Glossy Satin
  • Master Ink in Pure White
  • Master Ink in Pure White
  • Master Ink in Pure White

Master Ink Liquid Eyeliner

  • 01 Matte

  • 02 Satin

01 Matte

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Introducing NEW Master Ink Liquid Eyeliner. Our first liquid liner with a Smart Tip brush for easy to draw, no mess lines with black carbon pigments for deep black intensity. Smudge-proof, flake-proof, smear-proof and run- proof, long lasting formula up to 16 hours. Available in 3 shades; Matte, Satin & Glitter


Master the ultimate eye flick with easy precision!

How to use/apply

Start with clean, dry eyes. 

Start with where you want your flick to end and draw a diagonal line back towards your lash line. Then draw a line across the top of your lash line starting from just before the inner corner of your eye to meet the start of your flick. 

Master Ink Matte– complete the look:

To complete the Matte eye look, use Color Tattoo Creamy Matte eyeshadows across the eyelid and Colossal Smokey Mascara for intense, smokey matte lashes.

Master Ink Satin – complete the look:

To complete the Satin eye look, try Big Eyes Quad Eyeshadow in Luminous Nude and Lash Sensational Mascara in Intense Black.

Master Ink Glitter – complete the look:

To complete the glitter look, try the Nudes Palette on your lids, and Lash Sensational Intense Black Mascara on your lashes. Ready to party!


Master Ink Liquid Eyeliner


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    Rated 5 out of 5 by from Fab I bough the eyeliner for the first time and just used it. And wow .. it does what it says on the packet ...My old liner would rub off very quickly so I forgot it was on until I woke up and looked in the mirror .. and wow it was still there and not a smudge or black eye ... I will defo buy it again
    Date published: 2020-07-04
    Rated 5 out of 5 by from It’s perfect Easy application, doesn’t smudge and works like a charm
    Date published: 2020-06-07
    Rated 5 out of 5 by from Reliable I’ve used this eyeliner for years. I ordered online, received my parcel in good time, and the product was good quality and reliable as always! The nib is so precise I’m able to get a line to my preferred size.
    Date published: 2020-06-01
    Rated 5 out of 5 by from Fabulous!!! This has to be my favourite go to in my entire makeup collection. I cannot leave the house without eyliner and honestly this is the best one! Ive neen wearing eyeliner for 6 years now since 15 and tried so many different ones and wanted something easy and quick to apply for everyday use, and this is perfect. Mine can last a whole day with no smudging, or getting ruined and im a carer, so its busy work! And on soecial occasions it never ruins!
    Date published: 2020-05-31
    Rated 5 out of 5 by from Great eyeliner I love this eyeliner. It's very matte and lasts all day. I cannot understand the negative reviews. Perhaps this eyeliner isnt suited for people with greasey eyelids.
    Date published: 2019-12-26
    Rated 5 out of 5 by from Great eyeliner I love this eyeliner. It's very matte and lasts all day. I cannot understand the negative reviews. Perhaps this eyeliner isnt suited for people with greasey eyelids.
    Date published: 2019-12-26
    Rated 4 out of 5 by from My Staple Eyeliner I've been using this eyeliner for years, and have never had many complaints about it. I find it easy to use, managed to perfect my winged eyeliner with it, and for the price, I can't complain. Sometimes it fades a little bit over the day, but it's easy to touch up. Love the packaging, the brush, and I'm sure it'll be my staple eyeliner for more years to come.
    Date published: 2019-09-29
    Rated 5 out of 5 by from Good staying power Worn eyeliners for 15years+ and this is the only one I know will stay on until I take it off, smudge free
    Date published: 2019-09-10
    Rated 5 out of 5 by from Perfect finish! This is the 2nd time im buying this as i love the flow of the liner its smooth and glides on well. People have also complimented it alot. Has a lovely matte finish
    Date published: 2019-09-01
    Rated 5 out of 5 by from Amazing I absolutely love this eyeliner. I’ve been doing winged eyeliner for years and I have used this eyeliner since it came out and never had any issues. I recommend this to everyone and they all love it!!
    Date published: 2019-07-23
    Rated 1 out of 5 by from smudges it doesn't really set properly and smudges so easily
    Date published: 2019-06-20
    Rated 5 out of 5 by from Best liquid liner! Having used Rimmel liner for over 30 years, just discovered this and it’s brilliant! So easy to apply and stays all day. Bought 3 more so I never run out! Fabulous!
    Date published: 2018-11-08
    Rated 4 out of 5 by from Easy to apply I bought this a couple of weeks ago, and I found it really easy to use and apply (don't often use eyeliner!) It stays on for a long time due to the matte and doesn't smudge! Takes some getting off though, which I suppose is not a bad thing. Would definatley recommend.
    Date published: 2018-09-02
    Rated 5 out of 5 by from Love it I’ve tried everything and prefer it to a lot of high end products, easy to applie and doesn’t fade or chip of
    Date published: 2018-09-02
    Rated 3 out of 5 by from Honest review I have purchased this few weeks ago as I wanted a matte last longing eyeliner. I love how the eyeliner sits on my eyelids and the the matte finish look however every time I take off the eyeliner leaves a dark patch, even after using makeup wipes and toner, which i do not like as it is very hard to remove. The dark patch makes my eyelids look as if I have darker eyelids than usual.
    Date published: 2018-03-15
    Rated 5 out of 5 by from Favourite eyeliner I’ve been using this product for around a year now and honestly it’s the best eyeliner I’ve ever used. I wear winged liner every single day and it’s just so good and so easy to use and get a really sharp point. Also lasts all day and doesn’t smudge. Feel like some of these reviews might be for the satin version instead of the matte as I’ve tried that finish and it’s no where near as good. I’ve used about 3 in a year with daily use so it lasts a decent amount of time. Can’t reccomend it enough.
    Date published: 2017-12-21
    Rated 5 out of 5 by from The best eyeliner! I've gone through countless liners - soap and glory, L'oreal, even kat von d. This is my all time favourite. I wear a wing every day and this stuff never smudges, it's the perfect shade of black, my wing is always sharp, it's perfectly matte, it stays out through tears and rain and all sorts! I've been using this for years and I absolutely love it. Each time I try a new liner, it pales in comparison to this one!
    Date published: 2017-11-09
    Rated 3 out of 5 by from Try the waterproof version! I would have to agree with the assessments of the other people. It is easy to apply (and I am hopeless with this sort of thing) but it did always end up under my eyes which constantly made me paranoid and having me rubbing around the bottom skin below my eye. However, now they have a waterproof version of this and it is so much better! Still easy to apply but it doesn't tend to smear and smudge. I highly recommend that one!
    Date published: 2017-10-27
    Rated 1 out of 5 by from Hate It It's super rough on your lids and the tip is not sharp so you can't get a clean nice wing. After putting it on, it smudges and it just looks super crusty. Definitely a huge no.
    Date published: 2017-10-08
    Rated 4 out of 5 by from Brilliant eyeliner Really easy to use and great for creating flicks however it does smudge easily
    Date published: 2017-09-28
    Rated 2 out of 5 by from Pigmented but flaky. When applying this, at first it goes on smoothly and it's very opaque, however, the more you apply the more cracks appear in it and peels away what you already have, leaving you with crumbly, flaky eyeliner. There are far better eyeliners around the same price point, so I don't recommend buying this product. Also, I've tried both the matte and the satin and they both create the same issue.
    Date published: 2017-08-11
    Rated 4 out of 5 by from So precise! It has a fine brush for a thin eyeliner. It dries down matte. It's budge proof and waterproof. However, it isn't an intense black and it become a slightly flaky.
    Date published: 2017-07-27
    Rated 1 out of 5 by from hate it Worse white liner tried, very sheer pigmentation ... the tip was thick and dried out very quick. Save your money and pass on this
    Date published: 2017-06-20
    Rated 2 out of 5 by from Sticky! I've been using this about a month and it's pretty bad. It gets sticky and clumpy like a weak eyelash glue almost! The applicator is good that's about it.
    Date published: 2017-04-20
    Rated 3 out of 5 by from Great if it doesn't get wet! Bought this for the matte effect, smooth and easy to apply, perfect for small little cat eye flicks. ONLY PROBLEM - don't get wet, even a tad bit of rain made this streak down my face.
    Date published: 2017-03-05
    Rated 5 out of 5 by from Perfect. I have tried so many eyeliners and this seems to be the only liquid eyeliner with an amazing applicator, brilliant formula and it always seems to stay in place. It even looks great over eye shadow, there is no cracking whatsoever. Cannot fault this product.
    Date published: 2017-02-22
    Rated 5 out of 5 by from Brilliant Eyeliner! I wear winged eyeliner almost everyday. It's become a staple in my make up look. After using pen/felt tip like eyeliners for years, I decided to finally attempt to tackle a more liquid based one. I don't think I could ever go back. I apply the wings, along with the rest of my eye make up, and then, after my face, do a second layer/touch up, right before spritzing on my setting spray, and the wings last all day. I love how thin and flexible the brush is, making it miles easier to create the perfect thin flicks and/or points, and the matte finish.
    Date published: 2017-02-04
    Rated 1 out of 5 by from Peels off like glue I've used this eyeliner several times and usually get the Matte one (which is amazing) but this one is nothing like it. It cracks and clumps after a couple of hours wear. Then when you try and remove it, it peels off like glue leaving your eyes sore and red. Will definitely be going back to the Matte eyeliner.
    Date published: 2016-12-04
    Rated 5 out of 5 by from Amazing I always buy this product, it's so good. It doesn't smudge at all through the day and when you take it off it almost peels off instead of making your eyes all black and sore. The fact that the brush has a thin side and thick side is great because you can do the winged eyeliner with the thin side and fill it in and do your lids with the thick side. I always get compliments on my eyeliner when using this, defiantly my favorite eyeliner. I highly recommend it!!!
    Date published: 2016-11-30
    Rated 5 out of 5 by from I love this. I use this everyday whenever I do my makeup, especially for work because I work long hours most days and this eyeliner lasts and looks effortless. It's easy to apply, it does smudge on my lid a little if I don't prime my eyes before so, which I always do now. I am obsessed with this, I always repurchase. Love love love.
    Date published: 2016-11-18
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