• New

  Volum' Express MegaPlush

  Mega volume goes mega plush! Our 1st Gel Mousse mascara

• New

  Color Sensational Vivids

  Now bright goes gorgeous, not garish…so sensational

• New

  SuperStay 24hr Bold Mattes

  Bold and Matte without falling flat

• New

  Superstay 14Hr Lipstick

  NEW Superstay 14hr Lipstick TM.

• New

  Volum' Express The Rocket Mascara

  Explosive volume in Rocket Time!

• New

  Fit Me Concealer

  Our shade matched concealer corrects imperfections.

• New

  Fit Me Foundation

  Our first Gel Foundation with no waxes and fillers.

• New

  Fit Me Powder

  Our shade matched powder, matifies and sets for a natural, non-cakey finish.

• New

  Eye Studio Master Smoky

  Two simple steps to sultry eyes.

• New

  Volum' Express The Colossal Smoky Eyes

  Two simple steps to sultry eyes.

• New

  Maybelline Color Tattoo 24HR Cream Gel Shadow

  Cream gel smoothes on for vibrant colour that does not fade.

• New

  Maybelline Illegal Length Mascara

  For longer looking lashes.

• New

  Maybelline Illegal Length Waterproof Mascara

  For longer looking lashes.

• New

  Superstay 10hr Tint Gloss

  Our new kind of wear that lasts up to 10hours. Available in 5 long-lasting shades.

• New

  Volum' Express The Falsies Flared Mascara

  It wings lashes up, out and over the top for corner to corner volume.

• New

  The Popsticks by Color Sensational

  Our fresh colour meets smooth shine...so sensational.

• New

  Dream Fresh BB

  Feel BB Fresh! Our 1-step wonder for a dream skin day, every day.

• New

  Colorshow

  Get fashion for your fingertips!

• New

  Volum' Express the Colossal Cat Eyes

  A fierce look with more volume.

• New

  Superstay 24® Color

  Meet the lipcolor that stretches the limits of longwear and lasts up to 24Hr.