WHAT'S HOT

superstay_24h

New Superstay 24H Foundation

Meet the foundation that stays flawless.
Beyond any stretch of the imagination.
Find out more

logo-2010

MNY Calendar 2010

Discover the Maybelline New York Limited Edition Calendar & backstage pics of supermodel Erin Wasson!
Find out more

visu180x148

Forever Strong Professional

Long-lasting colour and strength.
Find out more

watershine_gloss

Watershine Gloss

High-gloss shine with stunning colour
Find out more

nailexpress

Express Finish Shock Control

Wet to set – now in 40 seconds!
Find out more

stiletto

Lash Stiletto

The hottest thing lashes will ever wear!
Find out more

pulse-perfection-whatshot

New Pulse Perfection

Vibrating Mascara
Pulse. Perfect. Captivate.
Find out more

handbook

Handbook

For all you expert nails needs
Find out more

pure-mineral

Pure Mineral Foundation

Complete flawless coverage. Lets skin breathe, looks so natural.
Watch mineral make-over films

moisture-extreme

Moisture Extreme

Moisturised lips mean better colour, that’s why Moisture Extreme.
See the shade collections