New The Falsies Mascara

Erin is wearing The Falsies Mascara in Black.

Erin’s look is enhanced in post-production.

*Open to UK & ROI residents aged 16 & over. Closes 29.04.10. No purchase necessary. Full Terms & Conditions apply

Why you'll love The Falsies Mascara

Instant false glam in a tube

The Falsies Mascara delivers a false lash look; giving you a full set of voluminous, bold, fanned out lashes and the appearance of no gaps from any angle.

The Pro-Keratin and Fibre enriched formula is designed to deliver immediate results, distributing volume and visible intensity to your lashes. The patented ‘Spoon’ shaped brush helps fan lashes out.

The Falsies Mascara is designed to give the appearance of no gaps and spaces. In a wink lashes you didn’t even know you had look visibly thickened!

How to get Erin's look "To achieve Erin’s dramatic lash-look apply a double line of black kohl eyeliner, following your eye shape, try using Maybelline's Kohl Express liner. Finish the look with lashings of new Falsies Mascara to give your lashes the ultimate false lash glam look."

Expert's view on The Falsies Mascara

“Pencil thin, highly arched brows were painted on at the Spring/Summer shows, while eyes were elongated with exaggerated liner and lashings of spidery false lashes. Sweeping Maybelline New York's The Falsies Mascara over your lashes will create corner to corner coverage, giving your lashes impact worthy of a red carpet appearance. I love it!”
Maybelline New York’s Celebrity Make-Up Artist, Fiona Jolly

The Falsies Mascara Shade Finder

Click on swatch for colour details.

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