NEW The Falsies Mascara
Instant false lash glam in a tube...

NEW XXL Pro Extensions Mascara
Get a most hypnotic lash look!

NEW Pulse Perfection Vibrating Mascara
Pulse. Perfect. Captivate.

The Colossal Volum’ Express Mascara
Load lashes with up to 7x more gorgeous volume!

Define-A-Lash™ Volume
Clump-free Voluptuous Volume

NEW Volum’ Express Lift-up
Lifts lashes to an amplified lash fan.

Define-A-Lash™
Lengthening zero clump mascara.

Great Lash® Mascara
Maybelline's pink & green legend is America's # 1 mascara*.
* AC Nielson unit sales YTD 2006

The Colossal Volum' Express Waterproof Mascara
Up to 7x the volume for splash proof lashes!

NEW Lash Stiletto
The hottest thing lashes will ever wear!

XXL CURL POWER™
Oversize your lash-look with our most dramatic curl ever!

Intense XXL Extreme Black
Our longest, thickest, most intense black lash look.

XXL Volume & Length™ Micro-fibre Mascara
Oversize your lash look: longer, thicker, bigger!

Volum' Express®
Up to 3 x the volume, no clumps, instant impact!

Volum' Express Turbo Boost® 
Up to 5 x the volume, no clumps, curved brush!