We’re the official make-up sponsor of Mercedes-Benz Fashion Week, New York!

Find out more

Discover our current promotions & offers including coupons, savings, vouchers, free samples, competitions & prize draws.

Discover our current promotions & offers

Fiona Jolly is the official UK celebrity make-up artist for Maybelline New York.

Meet Fiona Jolly

In 1915, T.L. Williams came up with a way for his sister, Maybel, to darken her lashes, and the company was born. See how far we've come since then.

View our history

We’re the official make-up supplier for this year’s Graduate Fashion Week.

Check out backstage pictures from the show

In 1913, young Chicago chemist Thomas Williams had a dilema. His older sister Maybel was in love...

View our MNY Love Story

Ever wonder what our ads and packaging looked like in the early days? Styles have changed, and so has our brand look. Take a fun stroll through our gallery of classic images.

View our classic ads & products