BACKSTAGE AT MNY

Maybelline New York represents much more than accessible yet cutting-edge cosmetics with a cool, urban edge. Our brand reflects our true New York energy, attitude and style. Discover how we evolved from a small family business into the number one cosmetic brand worldwide.

ABOUT FIONA JOLLY

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Fiona Jolly is the official UK celebrity make-up artist for Maybelline New York.

Meet Fiona Jolly

OUR HISTORY

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In 1915, T.L. Williams came up with a way for his sister, Maybel, to darken her lashes, and the company was born. See how far we've come since then.

View our history

OUR MODELS

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You've seen them in our ads. Now's your chance to meet them! Get to know our spokesmodels and discover the fun facts behind the beautiful faces of Maybelline New York.
 

NYC WATCH

NYC watch

Discover the latest trends straight from the streets of New York.
 
Discover the last trends

CLASSIC ADS & PRODUCTS

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Ever wonder what our ads and packaging looked like in the early days? Styles have changed, and so has our brand look. Take a fun stroll through our gallery of classic images.

View our classic ads & products

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